MUMBAI, INDIA — International tire manufacturer Apollo Tyres, in collaboration with creative agency Wunderman Thompson India, has unveiled the latest TVC primarily targeting passenger vehicle consumers. The TVC brings out the superior performance of Apollo Tyres’ range and gives confidence to consumers to rely on Apollo Tyres as a trusted ally in their journeys.
The idea of “With Apollo Tyres, you always have a wonderful day” showcases the confidence with which a consumer undertakes every journey with Apollo Tyres as a trusted ally. The campaign is brought to life through a song celebrating the performance of Apollo Tyres in day-to-day situations.
Commenting on the launch of this campaign, Apollo Tyres Ltd President for Asia Pacific, Middle East, and Africa (APMEA) Satish Sharma said, “Consumers don’t actively think of tires, yet they seek the reassurance of top performance in every drive. For them, an important part of enjoying a drive is being totally worry-free about the tire’s performance. That’s the consumer insight we are bringing alive with this campaign while highlighting Apollo’s commitment to offering products with world-class technology that ensures worry-free performance in every drive.”
Commenting on the TVC launch, Wunderman Thompson Delhi Senior Vice President and Managing Partner Joy Chauhan commented, “The idea of ‘Wonderful day’ connects with the spirit with which today’s youth live and celebrate their life. For them, every day throws up opportunities to showcase their achievements and they want to be on top of their game. The campaign’s idea and imagery will connect with today’s youth who have a strong affinity with high-performance products.”
Sharing his thoughts on the TVC, Wunderman Thompson Delhi Vice President & ECD Sundeep Sehgal, said, “’What a wonderful day!’ isn’t just a line, it’s a feeling. It comes to you when you’re fearless and have the confidence to face whatever may come your way. With the right partner by your side, you’ll always sing your way through any obstacle on the road or in life. We wanted to leave people with this idea in the form of an anthem which they can play, sing, hum, and dance their way through any tough times. With the power of performance, Apollo Tyres wanted to empower everyone with the feeling of having a wonderful day.”
Account Management: Vaibhav Sahani, Tanuj Karol
Creative: Sundeep Sehgal, Saurabh Daawar
Planning: Anchit Chauhan
Leadership Team: Joy Chauhan, Pinaki Bhattacharya, Senthil Kumar