Sustainability: Businesses launch zero-waste innovations for Plastic Free July

BACOLOD, PHILIPPINES — In celebration of Plastic Free July, a global movement that helps millions of people be part of the solution to plastic pollution, 11 business establishments in the cities of Bacolod and Talisay, Negros Occidental will pioneer innovations to reduce single-use plastics from their operations. 

These innovations include the elimination of disposables and the promotion of zero-waste and circular business models and systems for refilling, reusable containers, deposit-return schemes, and native packaging. 

The 11 business owners who took on this challenge all come from the micro, small, and medium enterprises (MSME) category, an important sector to tap for reducing plastic waste at source and for educating consumers and other businesses about how we can prevent more litter from ending up in landfills and oceans. 


Supporting these initiatives is local NGO Philippine Reef and Rainforest Conservation Foundation, Inc. (PRRCFI) through the ‘Wala Usik Economy’ pilot under the banner of the ‘Rethinking Plastics – Circular Economy Solutions to Marine Litter’ project, co-funded by the European Union and the German Federal Government

The pilot aims to localize and make mainstream the principles of circular economy, sustainable consumption, and production. “Wala Usik” is a native phrase that means “nothing is wasted”. 

A total of 113 applicants ranging from sari-sari stores, carinderias, cafes, restaurants, and market vendors across Bacolod and Talisay showed interest in piloting innovations to reduce waste, with the financial and technical assistance from the project enabling the transition to plastic-free MSMEs. After a thorough screening process, 11 businesses were selected to be ‘Wala Usik’ pioneers. They underwent workshops to design and prototype their plastic-free

innovations with social marketing and business development support from the project and its partners from the local government units of Bacolod and Talisay, PEMO Negros Occidental, DENR-PENRO, DTI, and other NGOs, namely, the Sowing Legacy Movement, Negros Women for Tomorrow Foundation, and the Association of Negros Producers. 

Zenia Carinderia, Thirdwave Restaurant, and KapiPat Cafe were the first three MSMEs to launch their Wala Usik innovations over the weekend. They were joined by representatives from their community of customers, local government, and partners of the Wala Usik Economy. 

Zenia Dorcelo’s carinderia, located at the Talisay City Public Market, will implement a ‘balonan’ subscription system for her ‘suki’ or regular customers, using reusable containers for takeout orders. She will also replace single-use plastics with reusables for dine-in orders. 

Thirdwave Restaurant at The Shophouse Heritage, Brgy. Villamonte will also adopt the subscription model for home-cooked meals they will offer on top of their regular menu. They will further implement a rental system for coffee brewing kits to reduce disposables, and a bottle exchange for cold brew coffee. 

Meanwhile, KapiPat Cafe in Brgy. Mansilingan will adopt ‘baylo basiyo’ or bottle exchange system for their kombucha drinks and Esstoria coffee beans. Customers will get a discount when they return the reusable bottle after their first purchase. 

Eight more businesses ranging from sari-sari stores to food stalls for shawarma, fishballs and sliced fruits will launch their zero-waste initiatives this Plastic Free July. The pilot will run for six months, allotting a total budget of P1 million to deploy circular economy innovations among these Wala Usik pioneers, studying the scalability, replicability and customer acceptability of these initiatives to sustain plastic waste reduction beyond the project. 

The ‘Rethinking Plastics Circular Economy Solutions to Marine Litter’ project supports a transition towards a circular economy for plastics in seven countries in East and South East Asia to contribute to a significant reduction of marine litter. The project works, amongst others, in the areas of plastic waste management, sustainable consumption and production of plastics as well as the reduction of litter from sea-based sources to reduce plastic waste and its leakage into the sea.

It is co-funded by the European Union and the German Federal Ministry for Economic Cooperation and Development (BMZ), and implemented by GIZ and Expertise France in China, Indonesia, Japan, Philippines, Singapore, Thailand, and Vietnam. More information can be found at:

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