BRAZIL, JUNE 5, 2013 – To help Peugeot advertise its 208 hatchback, Y&R Brasil has crafted an ad that harks back to the good old days of the Wacky Races cartoon series.
A young man driving a 208, idling at a stoplight waiting for the light to change, is ‘taken for a ride’ by the members of the Wacky Races gang, whose competitiveness and silly tactics don’t appear to have been diminished by time. But the 208’s strong points – including its handling and tossability – and its features help him get the upper hand.
CREDITS
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Victor Sant’Anna, Rui Branquinho
Creatives: Fabio Tedeschi, Leandro Camara, Felipe Pavani, Victor Sant’Anna, Rui Branquinho
Film Production Company: Partizan, Movie & Art
Director: Antoine Bardou-Jacquet
Director of photography: Damien Morisot
Executive producers: Madeleine Sanderson, Georges Bermann, Douglas Costa, David Stewart, Paulo Dantas
Account Manager Film Production Company: Regiani Pettinelli, Douglas Costa
Editing: Bill Smedley
Post Production: ETC
Sound Production Company: A9 audio
Sound Producer: Henrique Racz / Apollo 9
Account Manager Sound Production Company: Roberto Faria
Audio Finalization: Factory UK
