ASIA-PACIFIC – INDIA, APRIL 4, 2013 – Vikas Mehta, has been appointed chief marketing officer for Lowe Lintas + Partners, the network’s Indian operations. He moves from his current role of regional growth officer, based in Singapore.
Mehta will be responsible for marketing strategy, business growth and corporate development for the agency’s offices nationwide, covering advertising arm Lowe Lintas and six other divisions.
Joseph George, CEO of Lowe Lintas + Partners says: “The consistency we have achieved of late in creating great work, and the terrific equity we enjoy in the marketplace, places us very well to get a lot bigger in size and scale. However, our growth ambition needs to be pursued in conjunction with further enhancing the thought leadership and agency reputation in the market. It is towards delivering on these three objectives that Vikas joins us; and given his track record, I am more than confident that he will deliver.”
Rupen Desai, regional president of Lowe Asia Pacific adds: “Vikas has an impressive understanding of the region. This will add great value focused on our Indian agencies, as it did region-wide. We’re looking forward to seeing him flourish in this new capacity.”
For over seven years, Mehta has worked with Lowe in local and pan-regional roles based in India, Vietnam and Singapore. In Vietnam, he rose to being one of the youngest managing directors in the network. He subsequently moved to Singapore to undertake duties as regional growth officer for the Asia Pacific region. He is also a 15-time winner at the Asian Marketing Effectiveness Awards. Prior to joining Lowe, he worked with Publicis and Leo Burnett.
