adidas
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Campaign Spotlight
adidas Running, Hermanos Koumori Enter the ‘Flow State’ with hypnotic new film
LONDON, UK — The latest collaboration between adidas Running and Hermanos Koumori arrives with Flow State, a newly released campaign film…
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Campaign Spotlight
TBWA\Shanghai, adidas celebrate youth, family, and football in festive campaign
SHANGHAI, CHINA – adidas has unveiled a touching and emotionally resonant Chinese New Year film that pays tribute to China’s…
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Campaign Spotlight
adidas turns carb-loading into a city-wide ritual during Dubai Marathon Week
DUBAI, UAE – During marathon week in Dubai, adidas showed up where runners’ attention truly lives: in the rituals that define…
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Campaign Spotlight
adidas TERREX creates mountain teahouse experience in Kazakhstan’s Butakovskiy Gorge
ALMATY, KAZAKHSTAN – adidas TERREX and Havas Middle East unveils the TERREX Teahouse, a new mountain experience located deep within…
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Campaign Spotlight
Adidas unveils exclusive Adizero Desert Runner Collection, debuts art installation in Dubai
DUBAI, UNITED ARAB EMIRATES — Adidas has launched its much-anticipated Adizero Desert Runner collection, a stunning tribute to the very essence…
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Brand & Business
Adidas empowers collegiate athletes at National University as official outfitter with three-year partnership
MANILA, PHILIPPINES — Sports and lifestyle brand adidas and National University (NU) are excited to announce a three-year partnership, naming adidas…
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Brand & Business
Adidas opens Philippines’ first biker-friendly factory outlet at Paseo Laguna
MANILA, PHILIPPINES — Adidas has announced the grand opening of its new standalone Pulse Factory Outlet at Paseo Laguna, inviting all cycling and…
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Campaign Spotlight
Adidas and Havas Middle East create the world’s first ‘female field’
DUBAI, UNITED ARAB EMIRATES — Many young Arab girls from conventional families grow up believing that sports are not for…
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adoboPicks
This week’s campaigns turns endangered landscapes into perfume, welcomes rockstar behavior in a hotel, and more
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
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Campaign Spotlight
Adidas removes the pressure of sports from players with films by Jess Kohl for #YouGotThis
LONDON, UK — What if we played like pressure didn’t exist? That’s the question at the heart of a new adidas…
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Press Release
Spikes Asia unveils impressive 2024 jury line-up featuring 93 industry experts across 18 markets
SINGAPORE — Spikes Asia has revealed its 2024 Jury line-up with 93 industry experts from across 18 markets representing APAC’s…
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New Business
Adidas India awards social mandate to Famous Innovations Delhi
MUMBAI, INDIA — Famous Innovations Delhi, an independent creative agency, is proud to announce its successful acquisition of the prestigious…
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adoboPicks
Jollibee sets up a Christmas surprise, artists embrace authenticity, and mannequins break free in this week’s ads
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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