adobo magazine
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Campaign Spotlight
Campaign Spotlight: Korean Beverage Brand FiLGOOD and BBH China Create a Wacky Campaign Telling Consumers Exactly What to Do in An Annoying Situation–Just FiLGOOD
SHANGHAI–When your hairstylist botches your haircut and you are feeling annoyed, what do you do? You “FiLGOOD”. Oriental Brewery (OB),…
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Campaign Spotlight
Campaign Spotlight: GNC Launches New Campaign with DDB Group HK Painting Health Supplements in a New Light
GNC, one of the leading health supplement brands in Hong Kong, has put itself back in the spotlight with a…
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Campaign Spotlight
Campaign Spotlight: Publicis Groupe Hong Kong and Cathay Pacific “Move Beyond” in Rebranding Campaign Directed by Jake Scott
HONG KONG–Publicis Groupe Hong Kong is proud to share its newest work for Cathay Pacific, the international carrier headquartered in…
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Global News
Intelligence: Monster’s New Study Shows that Filipino Dads Are Starting to Join Working Moms’ Concerns On Childcare and Returning to Work
MANILA, PHILIPPINES–Despite a rise of flexible arrangements at the workplace, inadequate compensation and poor work-life balance are pushing an increasing…
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Campaign Spotlight
Campaign Spotlight: Volvo Car Malaysia Turns Car Radios Into a Safety Device During Ramadan and Hari Raya with #StandforSafety by Grey Malaysia
MALAYSIA –In conjunction with Ramadan and Hari Raya festive season, Volvo Car Malaysia, has reaffirmed its commitment to safety by…
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Global News
People: TBWA Shanghai Promotes Muriel Lechaczynski to Managing Director After 3 Years of Serving as its Managing Partner
SHANGHAI–TBWA\ Shanghai announced the promotion of Muriel Lechaczynski to Managing Director, from her role as managing partner. Said Joanne Lao,…
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Philippine News
Campaign Spotlight: Roche Philippines Launches the “Strong for Someone” Advocacy Campaign, Building Pillars of Support for Cancer Patients to Lean On
As the market leader in oncology in the Philippines, Roche launched today its Strong for Someone advocacy that aims to…
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Global News
Brand & Business: Cheil Worldwide Brought Home 5 Pencils at The One Show 2019 with 5 Powerful Campaigns
SEOUL, SOUTH KOREA–Cheil Worldwide won 5 Pencils including 2 Silvers and 3 Bronzes at 2019 One Show which ended on…
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Global News
New Business: GRB Dairy Foods Appoints DDB Mudragroup’s OMD Mudramax as Media Partner, Granting it Responsibility for its Media Activities
GRB Dairy Foods Pvt. Ltd., one of the prominent FMCG brands in Southern India has selected OMD Mudramax as their…
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Global News
Brand & Business: New York Festivals Advertising Awards Names Serviceplan Group as Independent Agency of the Year with 24 Awards
MUNICH—Serviceplan Group has been crowned Independent Agency of the Year 2019 at New York Festivals Advertising Awards, whist collecting a…
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Campaign Spotlight
Campaign Spotlight: A Music Campaign by Alliance4Europe Puts Together The Continent’s Hottest Young Artists and Calls Millennials to Vote Pro-Europe
MUNICH – 30 artists from 28 member countries come together to sing the Queen hit “Friends Will Be Friends”, which…
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Campaign Spotlight
Campaign Spotlight: Colenso BBDO Creates a Voice Assistant for EXTRA Gum Designed to Train Humans in Difficult Conversation with a Much-Needed Pep Talk
EXTRA Gum, via Colenso BBDO, releases Extra Pep Talks, a voice-assistant-based conversation tool that is designed to build confidence. Aimed…
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Campaign Spotlight
Campaign Spotlight: GREY India’s #ShavingStereotypes Film for Gillette Redefines Gender Roles with the Barbershop Girls of India
INDIA – Gillette India has launched its latest campaign – #ShavingStereotypes with the storyline redefining gender stereotypes and featuring the…
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