THE PHILIPPINES, MARCH 1, 2012: Omnicom Media Group (OMG) Philippines appoints Regie Gavino to lead its ideation house, Ignition Factory.
Gavino joins Ignition Factory from her 2-year service as OMG’s communications and planning director.
“I am confident that Regie, with the support of a talented local team, will live up to Ignition Factory’s promise of creating powerful brand stories. Regie’s talent of finding new ways in attacking a business problem is outstanding and in her new role, Regie will continue to be an asset to our operations in the Philippines," said Barry Cupples, CEO of Omnicom Media Group, Asia Pacific.
Ignition Factory, launched just this year globally and in the Philippines, is a shared business unit within OMG. The company will cater to clients of OMD, PHD, and M2M (companies under Omnicom Media Group) who seek outstanding results and high return of investments through campaigns anchored on perceptive storytelling.
“Our goal is to dig deeper into the psyche of consumers and uncover unusual insights often overlooked or taken for granted, then from these insights we build groundbreaking media solutions using effective channels and technologies,” said Gavino.
Prior to Omnicom Media Group, Regie was a marketing manager at Wrigley in Chicago, USA. Gavino has also worked at food manufacturing giant Universal Robina Corporation as category manager and at Henkel as group product manager.
