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Digital News
ReadY&Refreshed: The Y&R Philippines’ Digital Upgrade Story
MANILA – Ever since their appointment, new Chief Executive Officer Onat Roldan and Chief Creative Officer Rey Tiempo have been…
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Digital News
Zenith’s Advertising Expenditure Forecasts: Mobile share of advertising market to exceed 30% in 2020
Mobile advertising will account for 30.5% of global advertising expenditure in 2020, up from 19.2% in 2017, according to Zenith’s…
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Global News
Brand Boot Camp 2018 to teach brands how to engage Generation Z
MANILA – For Generation Z, high-speed internet has always existed, “google” has always been a verb, and life without the…
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Campaign Spotlight
Campaign Spotlight: Serviceplan and Beck’s give a luxurious design twist on beer cans
BREMEN/HAMBURG – For over 145 years Beck’s has brewed a Premium Pils with carefully selected ingredients and quality that constantly challenges…
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Global News
Creative Innovators Programme to provide more opportunities for creative Filipinos thru Fellowship
TAGUIG – The creative economy makes up 3 percent of the world’s GDP and employs 29.5 billion people (CISAC, 2015).…
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Global News
Cannes Lions: Dentsu to hold seminar on ‘Androids, AI, and the Future of Human Creativity’.
CANNES – As Cannes Lions is just around the corner, Dentsu is going to hold a seminar entitled, ‘Androids, AI,…
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Campaign Spotlight
Campaign Spotlight: Libbs and Tudo’s project proposes dance as an important part of the treatment of depression
São Paulo – Despite affecting millions of people around the world, depression is surrounded by prejudices and lack of information. To incite…
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Campaign Spotlight
Campaign Spotlight: McCann Buenos Aires and Sodimac Homecenter invite pets and their owners to the store with latest campaign
BUENOS AIRES – In order to overcome the fierce competition for consumer preference in a country that is used to price-oriented…
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Global News
Cannes Lions: Sandra Loibl is the first woman from Serviceplan Group to join the Cannes Jury
MUNICH – Sandra Loibl, General Manager and Executive Creative Director of Serviceplan Campaign, is the first woman from Serviceplan Group…
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Campaign Spotlight
Campaign Spotlight: Habitat for Humanity Brazil and BETC São Paulo create poster that transforms rain into a deadly trap against mosquitoes
BRAZIL – Project that aims to exterminate larvae of Aedes Aegypti is an initiative of the Habitat for Humanity Brazil…
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Press Release
Havas Ortega introduces new Chief Digital Officer
MANILA – Ma. Criselda “Shayne” Garcia Madamba is the new Chief Digital Officer of Havas Ortega. She will drive the company’s…
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Campaign Spotlight
Campaign Spotlight: AirAsia celebrates the determination and dreams of Malaysians
MALAYSIA – In the months of May and June, AirAsia launched two advertising campaigns; one for Ramadhan with “AirAsia Ramadan…
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Global News
Cannes Lions: Young Filipino creatives represent PH in Cannes Lions 2018
MANILA – Representing the Philippines in the upcoming Cannes Lions 2018 is a dream come true for five young, talented…
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