advertising
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Insight & Intelligence
Insight: Content creation trends in the new world of advertising
SINGAPORE — The world of advertising production and the roles of the companies who inhabit it used to be clearly…
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Insight & Intelligence
Insight: ‘Good Old Days? Now on Digital,’ Cheil Worldwide’s Hyunchang Roh on ad company’s digital transformation at AD STARS
SEOUL, SOUTH KOREA – At AD STARS 2021 Online Festival, Cheil Worldwide’s digital campaign director, Hyunchang Roh, explored how an…
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Insight & Intelligence
News: The Ad Standards Council calls for its members to champion truth and fairness in advertising
MANILA, PHILIPPINES — Following the backlash of a recent beauty campaign, the Philippines’ Ad Standards Council (ASC) has released a…
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Global News
Brand & Business: FCB Inferno juniors create ‘AdLingo’ to take the confusion out of advertising jargon
LONDON, UK — FCB Inferno has decided it’s about time someone explained what all the weird and wonderful language thrown…
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Insight & Intelligence
Insight: Raising the Filipino flag — Marketing effectiveness showcase
MANILA, PHILIPPINES — For years, Filipinos have been recognized for their natural talents in different facets, may those be in…
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Insight & Intelligence
Insight: Alfi study predicts programmatic advertising spending to increase
MIAMI, USA —The use of automation and machine learning technology to purchase and display digital ads to segmented audiences in…
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Awards News
Awards: Would you like to showcase your showreel, brand, or creative services at the AD STARS online festival?
BUSAN, SOUTH KOREA — AD STARS is launching virtual Exhibition Booths to help production companies, media, digital and technology platforms,…
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Technology
Brand & Business: Digital marketing helps businesses survive the pandemic via AdSpark
MANILA, PHILIPPINES — Many businesses in the country were able to survive the impact of COVID-19 through the help of…
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Digital News
Brand & Business: Tier One Entertainment inks partnership deal with Admazing Co. to launch its in-game advertising service
MANILA, PHILIPPINES – Tier One Entertainment, Southeast Asia’s leading Esports and Gaming Entertainment Company, has announced a collaboration with Admazing…
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Insight & Intelligence
Insight: Social media advertising revenue in the US to pass $50B in 2021; 85% from mobile ads
LONDON, UK — Social media advertising spending has increased dramatically worldwide but most especially in the US. According to data presented by TradingPlatforms.com, social…
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Awards News
Awards: Berlin Commercial announces 2021 shortlist – recognizing talent across commercial work, music videos, and personal work
BERLIN, GERMANY — Berlin Commercial has released the shortlist for their 2021 edition. The heavily curated selection features over 400…
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Global News
Insight: Australian ad market embraces programmatic DOOH following turbulent COVID impacted year
SYDNEY, AUSTRALIA — Australian advertising agencies have embraced Programmatic DOOH (pDOOH), with almost one quarter of Australian agencies trading DOOH…
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Events
Events: “Futures” for Philippine creative industries to be explored in upcoming digital conference
MANILA, PHILIPPINES — CREATE Philippines is gathering the creative industry in a special two-day digital conference, featuring leaders and experts,…
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