artificial intelligence
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Featured
National Artist Kidlat Tahimik champions Filipino stories as creativity beyond the brief
There’s a particular kind of creativity that begins neither with a brief nor a budget, platform, production deck, or the…
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Featured
AI can scale creativity. Purpose, Carlo Ople says, stays human
“You cannot make money out of that.” An all-too-familiar response to anyone who dares to turn a passion for dancing,…
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Featured
What survives without a prompt? Advertising veteran Emily Abrera on keeping creativity human in the age of AI
AI has officially moved beyond the realm of novelty. It writes headlines, generates key visuals, produces dozens of script variations,…
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Technology
Samsung begins One UI 9 rollout, expanding Galaxy AI across more devices
Samsung Electronics Co., Ltd. has announced the expansion of One UI 9 to more Galaxy devices, with the rollout beginning…
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Awards News
In the age of AI, Kidlat Creative Festival 2026 asks what creativity can do without a prompt
As artificial intelligence accelerates the pace of creativity, the industry is being challenged to look beyond speed and output and…
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Marketing
What’s the future of marketing? These industry leaders say it’s more human than ever
Artificial intelligence is no longer a future-facing experiment. It is now influencing how brands create, plan, measure, and connect with…
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Brand & Business
AIA Philippines launches AI-powered training platform to empower agents elevate more meaningful, human‑first customer conversations
AIA Philippines is integrating artificial intelligence into training with the launch of “AI Roleplay,” a new AI-powered training platform designed…
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adobo Exclusive
Google’s Geia Lopez articulates how YouTube and human creativity reshapes Southeast Asian culture
As Head of Creative and Creator Partnerships at Google Southeast Asia, Geia Lopez has spent her career watching how platforms…
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Adobo Talks
Artful Intelligence: Sharon Panelo on why creativity still belongs to humans
In an age of automation, where ideas can be generated in seconds and scaled infinitely, true value lies elsewhere —…
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Insight & Intelligence
What advertising looks like in 2026, according to these Filipino creative heavyweights
The future of the advertising industry, once debated in conferences and prediction decks, has already arrived. Creatives no longer ask…
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Technology
ASEAN Foundation unveils regional digital outlook and first AI Readiness findings
MANILA, PHILIPPINES – ASEAN Foundation, supported by Google.org, officially launched today the ASEAN Digital Outlook and the first look of…
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Adobo Talks
Why global marketing leader Dean Aragon believes marketing isn’t about technology — it’s about humans
In an era obsessed with the “next big thing,” global marketing leader and newly minted Association of National Advertisers (ANA)…
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Featured
AI can finish your sentence; it cannot finish your story
SINGAPORE – Recently, I took part in a fireside chat at the Media, Arts and Design School building at Singapore…
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