SINGAPORE, Oct. 13, 2011 – GSI Commerce, a leading provider of ecommerce and interactive marketing solutions, today announced that it has appointed Simone Barratt as president of e-Dialog, a proven provider of integrated digital marketing solutions. Barratt replaces Joe Gagnon, former head of e-Dialog, who is taking on new responsibilities within GSI. Additionally, Christian Wright, currently e-Dialog’s chief technology officer, became general manager of e-Dialog Americas and Luke Griffiths was named general manager of e-Dialog UK. Darren Fifield, general manager of e-Dialog APAC, will also report to Barratt.
In her new role, Barratt will be responsible for leading the e-Dialog team worldwide, which includes global sales, operations and P&L functions. Wright will continue to be responsible for the development of e-Dialog’s products and technologies, and will manage the North American sales and client services operations. Griffiths will be responsible for overseeing sales and client services operations, including the consulting and the delivery teams for UK clients. Fifield will continue in his role guiding the areas of sales and client services operations, including consulting and functional delivery teams for APAC clients.
Barratt has a long history with GSI Commerce. Prior to being named president of e-Dialog, Barratt was president of GSI Global Marketing Services International, a position she was promoted to in May 2011. Prior to this promotion, Barratt was managing director of e-Dialog International for 10 years where she was responsible for driving the expansion of the business across EMEA and also successfully grew the company from an e-mail marketing firm to an integrated digital marketing company.
“Simone’s long tenure with GSI has provided her with the experience and skill set necessary to successfully lead the company on a global scale,” said John Healy, head of Global Marketing Services Products for GSI. “Under Simone, the company has grown to become one of the premier digital marketing companies in EMEA. In her new role, she will immediately begin implementing strategies to take e-Dialog clients and the business unit to the next level.”
Barratt has more than 20 years of experience in direct and digital marketing. She started one of the earliest new media companies in London, which was later incorporated into the Interpublic Group.
“I’m proud of the company I helped build during my 10 years at e-Dialog and look forward to moving us into the next phase of our history as GSI continues to innovate its digital marketing products and solutions,” said Barratt. “Leading the company during this time of rapid change and helping our clients remain at the forefront of their industries is a challenge that I embrace with the greatest enthusiasm.”
