BETC
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Campaign Spotlight
Campaign Spotlight: Created with BETC, LEGO’s “Rebuild the World” Global Campaign Celebrates the Endless Potential of Creativity and Play
The LEGO® Group launches Rebuild The World today, a new global brand campaign supported by a TV, online and out…
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Campaign Spotlight
Campaign Spotlight: BETC Brings The Evian Babies Back To Celebrate A New Way Of Living Young
Today, evian® unveils its latest campaign, the “Baby Bare Necessities”, a joyful anthem that sees the brand’s iconic babies return…
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Campaign Spotlight
Campaign Spotlight: Traction (BETC) Launches #Bornandré On Citroën’s 100th Birthday, Paying Homage To Founder André Citroën.
Citroën is a « human centric » brand, putting people at the heart of their strategy, as told through their signature « Inspired…
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Campaign Spotlight
Campaign Spotlight: In an Epic Battle Against Dirt, BETC Presents an Army with A Mission to Clean in New Campaign for TOTAL EXCELLIUM Fuels
BETC Paris presents a new international campaign for Total Excellium Fuels. In this ambitious production, we see the Total Excellium…
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Press Release
BETC ETOILE ROUGE – a new generation of luxury
Following the acquisition of Étoile Rouge, an independent agency founded by Delphine de Canecaude in 2001, BETC Luxe and Étoile…
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Global News
BETC London appoints Nick Docherty as Head of Strategy
LONDON – Strategist Nick Docherty takes on the role as Head of Strategy at BETC London. Nick is a strategist…
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Campaign Spotlight
Campaign Spotlight: Habitat for Humanity Brazil and BETC São Paulo create poster that transforms rain into a deadly trap against mosquitoes
BRAZIL – Project that aims to exterminate larvae of Aedes Aegypti is an initiative of the Habitat for Humanity Brazil…
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Campaign Spotlight
Campaign Spotlight: BETC Paris brings back King Louis XIV to life to launch Versailles series
PARIS – For the launch of the last season of wildly popular Canal+ series Versailles, who would be a better…
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Campaign Spotlight
Campaign Spotlight: No internet access? Bouygues Telecom and BETC Paris bring out a 100% offline website to help you out
PARIS – Bouygues Telecom, one of the top French Internet Service Providers, launched a new service, “Guaranteed Internet”: an ensured…
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Campaign Spotlight
Campaign Spotlight: Lacoste changes its iconic logo to help save 10 endangered species in campaign by BETC
The Lacoste crocodile is one of the world’s most iconic logos, proudly displayed on the brands famous polos for the…
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Campaign Spotlight
Campaign Spotlight: BETC and Bouygues take you on the real Tour de France
PARIS – Have you always wondered what the French people really are like? Are they all elegant, slim and chic?…
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Campaign Spotlight
Campaign Spotlight: BETC and Petit Bateau introduce ‘TOUGH DAY for serious kids’
What if the rough and tumble of kids’ everyday lives was the best quality test of all for their clothes…
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Campaign Spotlight
Campaign Spotlight: Air France introduces “La gomme ą mācher” with BETC
PARIS – Relieve your ears during the flight with La Gomme à Mâcher, the takeoff and landing chewing gum. As…
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