BETC
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Campaign Spotlight
Campaign Spotlight: Lacoste brings the glamour in beautiful film by BETC Paris
PARIS – LACOSTE presents the brand film “Timeless” at the heart of the new campaign. This epic cinematic fresco is…
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Global News
BETC Paris adds new creative talent
PARIS – Following its move in its new office building, Les Magasins généraux, in July 2016, BETC pursues its transition.…
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Campaign Spotlight
BETC and the Federation of Leagues against Corridas send back bullfighting to the dinosaurs’ age
PARIS – Advertising agency BETC Paris produced an awareness campaign for FLAC Anticorrida about the cruelty of bullfighting. The aim…
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Global News
BETC Paris elevates four to Deputy Managing Directors
PARIS – BETC Paris is proud to announce the appointment of four talents in the agency to the position of…
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Campaign Spotlight
Disneyland, BETC, and the Île-de-France Region unveil ‘Paris is waiting for you’
FRANCE – Disneyland, the City of Paris, and the Île-de-France Region have launched a new advertising campaign to celebrate the…
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Campaign Spotlight
Yves Saint Laurent Beauté unveils new ‘Get a shock’ film by BETC Luxe and BETC Pop
PARIS – For the first time, Yves Saint Laurent Beauté advertises the launch of its new mascara line, The Shock,…
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Campaign Spotlight
BETC Paris shines a light on the Safe Schools Declaration with Human Rights Watch
NEW YORK – International non-governmental organization Human Rights Watch makes the commitment to strengthen the protection of schools. The organization…
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Campaign Spotlight
Novak Djokovic stars in new Peugeot film by BETC
FRANCE – In this new film by BETC, Peugeot traces the roots of where Novak Djokovic got his burning passion…
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Campaign Spotlight
Lacoste and BETC present “Support with Style” 100 days before the Rio Olympics
PARIS – To promote the Rio Olympics and its partnership with the CNOSF (French National Olympic and Sports Committee), Lacoste…
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Global News
Burn collaborates with five iconic electronic music festivals
BURN–now part of global energy drinks company Monster Energy–makes a striking comeback by becoming the exclusive energy drink partner of…
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Campaign Spotlight
BETC and Canal+ ask: Why do American people always get everything before us?
PARIS – French people often feel frustrated about Americans always having everything first. Some things aren’t an issue for…
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Campaign Spotlight
France is in the air again
PARIS – France is in the air, once again, with Air France and agency BETC, thanks to a series of…
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Global News
Aigle and BETC launch new campaign for Fall/Winter 2014: IT’S WILD OUT THERE
FRANCE – For the 2014 fall/winter season, Aigle is introducing a shift towards a decidedly more fashion-oriented direction with the launch…
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