Organized with Havas Media Ortega, the Philippine Junior Marketing Association’s Mad World 2013 conference urges brands to impact quality of life
MANILA, JANUARY 25, 2013 – A recent study on consumer engagement finds that most people won’t care if around 70% of existing brands disappear completely.
According to Havas Media Labs’ Meaningful Brands index, brand perception is starting to shift – as consumers learn to look past the most persistent advertising efforts and seek to gain something more than consumption. Consumers are sticking with brands that make a difference.
For 2013, the Mad World conference – organized yearly by the Philippine Junior Marketing Association – will focus on giving recognition to brands that have proven relevance to consumers in the present and future. This year, PJMA is teaming up with Havas Media Ortega in addressing the need for "Brand Heroes: How to Create Meaningful Brands".
The conference calls forth some of the most acknowledged names in the Philippine advertising and marketing scene to talk about this revolutionary shift in consumer engagement. HVMO chairman Jos Ortega will kick off the discussion with a look into the "Value of Meaningful Brands". Dong Ronquilo, nomadic broadband business and Tattoo brand director at Globe Telecom, will share the "Meaning of Connectivity"; Margot Torres, McDonald’s Philippines’ SVP for marketing, will explore "Brands that Make a Difference"; Ed Mapa, CEO and president of Media Contacts Philippines, will touch on the "True Meaning of Social"; and HVMO chief collaborator Tony Sarmiento will discuss "Creativity that Leads to Meaningful Brands".
So, what makes a Brand Hero? Find out at Mad World: "Brand Heroes", taking place on Saturday, January 26, at the SMX Convention Center, Seashell Lane, Pasay City from 1PM to 7PM.
For more information, get in touch with Mikaela Lacaba through pjma.mblacaba@gmail.com.
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