ASIA-PACIFIC – SINGAPORE, MAY 3, 2011 – The Mobile Marketing Association (MMA), the premier global non-profit trade association of the mobile marketing industry, brings together delegates from the region for its 3rd annual Forum, which began today and ends on May 5 at the Grand Hyatt Singapore.
A whole day devoted to basic to advanced level workshops on mobile marketing preceded the conference. The workshops covered topics such as “Global Truths of Mobile Marketing: Essentials for Successful Consumer Engagement” discussed mobile marketing strategies and tactics; “Advertising, Analytics and App Stores: How to Drive New Revenues through the Mobile Marketing Ecosystem” presented ways in which user data can be organized and used to power revenue models; and “Social Mobile Commerce: Best Practices in Integrating Social and Mobile to Drive Revenue” was a sharing of stories and insights on what’s in and out in social mobile commerce.
The forum addresses four aspects of change in the world of mobile marketing and explored how consumer-centric engagement can deliver value to brands and marketers.
Keynote topics include insights in the world of mobile ads and marketing, how the market will reshape their choices when it comes to mobile advertising and marketing; keys to building long-term relationships between people and brands; and understanding the consumer and their usage, habits and sentiments around mobile advertising and its impact on mobile commerce.
Representing the Philippine mobile industry, Jojit Alcazar and Danilo Mojica II of Smart Communications will join the panels. Mojica, who heads the Wireless consumer division at Smart, will sit in the panel "A Brand’s View on the Potential of Mobile Advertising and Marketing" on May 4, while Alcazar, Smart mobile ad head, will join the panel "Enabling New Channels – Mobile Beyond Messaging"to be chaired by Out There Media CEO Kerstin Trikalitis on May 5.
Award-winning case studies of the MMA Global Awards 2010 will be shown at the event. Presentations and tracks regarding engagement in mobile social media and multi-channel approach; insights on consumer, metrics and privacy; and a global view on mobile marketing will be addressed. Panels will convene on a brand’s potential in Mobile Advertising and Marketing; new channels for Mobile other than messaging; and Mobile Advertising and Marketing Potential, where the panel will discuss points of view from content providers and advertisers to get the best results for the advertising market in mobile internet applications, sponsored content and other platforms. There will be an exciting session at MMA where agencies will compete and demonstrate their point of view on mobile marketing and advertising.
This year, MMA has added two exciting new components – The Pitch, a 50-minute session where six companies get a chance to show their mobile innovation, product or service by a six-minute on-stage demonstration, and The Mobile Experience Lab, an interactive way for delegates to learn from mobile marketing innovators, observe successful mobile campaigns, and communicate with brands using mobile as a function of their integrated marketing strategy.
For more details, visit forum.mmaglobal.com/singapore2011.
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