Budweiser
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Campaign Spotlight

Budweiser and Fred & Farid Shanghai open the bar at breakfast for World Cup Fans in China
With many matches taking place during the morning in China, fans could no longer gather with friends in bars at…
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Press Release

Budweiser China, Fred & Farid deepens signature red, transforms subtle packaging change into interactive campaign
SHANGHAI, CHINA – Budweiser China has launched an unconventional campaign that transforms a minor packaging change into an interactive consumer…
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Campaign Spotlight

Budweiser captures the ultimate crowd-surf in epic new campaign
GREATER CHINA – Not all heroes wear capes… some of them carry coolers of ice-cold Budweiser instead. In a celebration of music, beer and unwitting…
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Campaign Spotlight

Budweiser unveils real backstage riders to prove it’s the beer behind the backstage
SÃO PAULO, BRAZIL — Ever wondered what the biggest rockstars in history demand before a show? Private jets, white tigers, or M&Ms…
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Awards News

Spikes Asia unveils star-studded 2024 jury lineup featuring top brands and agencies
SINGAPORE — Spikes Asia, Asia Pacific’s most prestigious and sought-after Award for creativity and marketing effectiveness, has revealed its 2024…
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adoboPicks

This week’s best campaigns includes heartwarming stories of solidarity, a look into women in gaming, and a tribute to journalists everywhere
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Campaign Spotlight

Budweiser makes the first sustainable cooler that does not need electricity
PARIS, FRANCE — This year again, heat waves with peaks of 43°C are raging in many parts of the world,…
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Campaign Spotlight

Campaign Spotlight: Budweiser tells its long life story with NBA – on and off the courts – in a new campaign by Africa
SAO PAULO, BRAZIL – “Bud is more than a sponsor. Bud is part of history.” Like in every sport, fans of…
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Campaign Spotlight

Campaign Spotlight: Serviceplan Shanghai Budweiser features party animal packs to unleash drinker’s inner party animal
SHANGHAI, CHINA – Serviceplan Shanghai Budweiser party animal packs bring the party home. Two funny films – ‘Disco Wolf’ and…
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Campaign Spotlight

Campaign Spotlight: Serviceplan Beijing’s ‘Truly Mystical’ campaign for new Budweiser ME3 fruit-flavoured beer goes viral in China
BEIJING, CHINA – Serviceplan Beijing campaign designed to launch Budweiser’s new product ME3 has gone viral in China, making a…
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Campaign Spotlight

Campaign Spotlight: Serviceplan Shanghai creates BUD-Meal Slot Machine for Budweiser on ‘BUD X Eleme Super Brand Day’
SHANGHAI, CHINA — For the first ‘BUD X Eleme Super Brand Day’ in China, Serviceplan teamed up with Budweiser and…
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Campaign Spotlight

Campaign Spotlight: In uncertain times, Budweiser champions the American Spirit, We Are All #ONETEAM, Support Our Heroes
New York, NY – Anheuser-Busch, United States’ largest sponsor of live sports and entertainment, today announced that it will redirect…
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