It’s a healthy yearend for Universal McCann (UM), the media discipline
of McCann Worldgroup Philippines. Effective January 2009, UM will be
the agency of record (AOR) for the media business of Boehringer
Ingelheim Phils., and for Janssen Pharmaceutica, a division of Johnson
and Johnson Phils.
UM won Boehringer in a pitch against Maxus and MediaCom. Previous
media agency was MediaForce. Brands included in the new campaigns are
Pharmaton, Buscopan and Dulcolax; creative duties remain with
Euro-RSCG, which won the business a few months ago.
UM won Janssen without a pitch, and will work with the incumbent PHD
for media planning and buying. Antiox, Motillum and Nizoral are the
brands involved.
Sponsor
(in the picture: UM Managing Director Venus Navalta)
