ASIA-PACIFIC – There was reason for celebration in the offices of DDB Guoan recently, having been appointed by the Volkswagen Import Company in China (VICo) as its Creative AOR agency for its entire import business across China. The account consists of the New Touareg, Phaeton, Scirocco, New Beetle, CC, Eos and R36 models.
DDB Guoan’s responsibilities will include ad campaign development for all ATL work, TVC, print, POSM and digital banners. The agency will also provide strategic input, including competitive analysis and integrated ideation for digital activation and events.
The win represents significant development for DDB Guoan, considering Volkswagen’s popularity in China, which is now the brand’s largest market worldwide. DDB Shanghai currently works with Shanghai Volkswagen (SVW) on the Passat, Lavida and Tiguan models. Tribal DDB China, DDB Shanghai and DDB Guoan are also involved with the development of key projects with Volkswagen Group China (VGC).
The VICo new business win represents the most recent and significant of 7 new accounts won by DDB Guoan, in the space of a mere 3 months. “This culmination of important new clients, ranging from auto and technology to real estate and selective FMCG, is very exciting for the team in the Beijing office,” said Managing Director Richard Tan.
