TBWASMP
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Campaign Spotlight
Beyond the swatch: How pinoy creativity powered Boysen’s most imaginative campaign yet
In the Philippines, humor and creativity are the ultimate social glue. It is the shared language that turns simple everyday…
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Campaign Spotlight
Champion turns table napkins into cultural art at ‘The Art of Dining’
MANILA, PHILIPPINES – A dining experience quite unlike any other unfolded recently in the metro, and it was delightful for…
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Brand & Business
TBWA unveils TBWAi GEO as the next evolution after SEO
MANILA, PHILIPPINES – From traditional advertising to the rise of online, social media, and mobile-first executions, TBWA\Santiago Mangada Puno has…
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Campaign Spotlight
Beyond the Golden Arches: McDo alumni share their road to success
MANILA, PHILIPPINES – McDonald’s is proving that a first job doesn’t have to be a last resort or a dead-end. Ahead…
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Campaign Spotlight
Melanie Marquez Spoofs Herself in My CBC App Video
MANILA, PHILIPPINES – From the time she entered the limelight, Melanie Marquez has stood out – standing at 5’11”, the multi-awarded…
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Campaign Spotlight
TBWA\SMP and PCAS partner on a touching initiative giving pre-loved cosmetics a meaningful second act for the deceased
MANILA, PHILIPPINES – In a country where nearly 2,000 Filipinos bid farewell daily, the funeral services industry is poised to…
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Awards News
PJB and Hakuhodo/BCI young teams win big at DMAP Digital Young Creators Competition 2024
MANILA, PHILIPPINES — The DMAP Digital Young Creators Competition 2024 revealed the winners at the Boomerang Awards last October 16.…
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Awards News
4As Philippines awards TBWA\SMP with 11th Network Agency of the Year win
MANILA, PHILIPPINES — Creative agency TBWA\SMP swept the 25th annual Agency of the Year Awards, including the top prize of…
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Campaign Spotlight
This week’s campaign roundup showcases our favorite Pride initiatives this month: Queer joy, right to care, and more
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Awards News
TBWA\SMP’s CJ de Silva Ong lifts the curtain on Young Lions Design deliberations
CANNES, FRANCE — As the Cannes Young Lions deliberations in the Design category came to an end, jury member CJ…
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Awards News
TBWA\SMP Executive Creative Director CJ de Silva-Ong joins this year’s Young Lions Design Jury
CANNES, FRANCE — The 2023 Cannes Lions International Festival of Creativity is just around the corner, and as part of…
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Press Release
TBWA\SMP wins big at 2023 Kidlat Awards as this year’s Agency of the Year
MANILA, PHILIPPINES — Creative agency TBWA\SMP took centerstage as Agency of the Year at the 2023 Kidlat Awards. Held last…
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Design
TBWA’s John Ed De Vera takes us behind the scenes of his nostalgic Water Rabbit designs for the Lunar New Year
MANILA, PHILIPPINES — As the world kicked off the Lunar New Year last month, designers and artists everywhere joined in…
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