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Achie Francia-Munar appointed as Havas Media Indonesia CEO

ASIA-PACIFIC – JAKARTA, INDONESIA – Havas Media announces the appointment of Achie Francia-Munar as the CEO for Indonesia. 
 
In her new role, 
Francia-Munar will oversee the expansion of Havas Media’s two agency brands: MPG and the sister digital agency Media Contacts in Indonesia. Riding on the momentum achieved by MPG (ranked 2nd in the recently released RECMA report), 
Francia-Munar’s mandate will include diversifying the product offer especially in the field of activation, sports and mobile.
 
Francia-Munar will report to SK Biswas, Director of Indo-China and Indonesia at Havas Media. She comes with 20 years of experience in the industry, having held senior roles at media agencies in Indonesia and Philippines. Most recently the Executive Director of GroupM Indonesia, Francia-Munar moved to Indonesia in 1996 as Head of Strategic Planning for Unilever at Initiative Media. She moved on to become Managing Director of ZenithOptimedia, where she grew the agency three fold with new business wins over Rp 500 billion. She was also instrumental in raising the agency’s score to RECMA grade A.
 
Prior to joining GroupM, 
Francia-Munar had a two-year stint as the Managing Director of MEC Philippines, where she improved the performance and standing of MEC in the core and specialized services such as Digital/Interaction and ESP (Events, Sports and Program Content). At MEC she also led several key initiatives including proprietary research, buying systems, integration and industry issues like talent retention.
 
Commenting on the new appointment, SK Biswas said:"Achie brings an excellent track record in building and growing a multi-disciplinary media agency. She has strong Indonesia centric credentials and is highly respected by clients, talent and media partners. We are very pleased to have her in Indonesia, which is one of strongest markets for Havas Media in Asia."
 
Vishnu Mohan, CEO of Havas Media, Asia Pacific, said: “Achie not only has an impeccable track record in managing big media agencies but also fits in very well with the entrepreneurial culture of Havas Media. I am certain she will build on the great platform that MPG has in place in Indonesia".
 
MPG Indonesia offers media planning and buying, strategic consulting and interactive marketing services. Its key clients include AXA, Danone, Reckitt Benckiser, Nissin, Kalbe, Mowilex and Viva Cosmetics.

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