Cannes Lions International Festival of Creativity
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Featured
Nada Abisaleh of Leo Burnett Beirut unpacks what real transformation means for Cannes Lions’ The Glass: The Lion for Change
CANNES, FRANCE – Glass, the Lion for Change, turned 10 this year. As someone who’s followed this category closely, I…
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Awards News
2025 Cannes Lions Grand Prix case films now in one YouTube playlist by MullenLowe Treyna’s Roman Olivarez
CANNES, FRANCE – The 2025 Cannes Lions International Festival of Creativity may have wrapped up, but the impact of its…
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Awards News
L’Oréal Paris wins Film Grand Prix at Cannes Lions 2025 for ‘The Final Copy of Ilon Specht’
CANNES, FRANCE – The Final Copy of Ilon Specht, an emotional and cinematic tribute to the woman behind one of advertising’s…
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Featured
David Lubars on his Lions of St. Mark at 2025 Cannes Lions: a towering tribute to a legacy of fearless, culture-shaping creativity
CANNES, FRANCE – adobo Magazine Founder, President, and Editor-in-Chief Angel Guerrero witnessed a historic moment at the 2025 Cannes Lions…
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Awards News
Cannes Lions introduces global integrity standards to define creative accountability for a new era
CANNES, FRANCE – Cannes Lions has announced new integrity standards and measures for its Awards. Following a thorough review, an evolved framework will be introduced to provide a renewed model of accountability, rigor, and trust for creative excellence. “The industry landscape is…
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adobo Exclusive
2025 Cannes LionHeart Awardee Sonita Alizadeh challenges marketers, advertisers: ‘Invest in powerful stories to amplify the message’
CANNES, FRANCE – This year’s Cannes LionHeart Award, one of the festival’s most prestigious honors, was presented to Sonita Alizadeh…
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adobo Exclusive
Beyond borders: Wolf BKK ECD Pathida Akkarajindanon on championing Asian creativity at Cannes and beyond
CANNES, FRANCE – Wolf BKK Executive Creative Director Pathida Akkarajindanon has spent over a decade in the creative industry, working…
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Insight
Manila-based CAD Studios steps into the ‘world of creativity’ at Cannes Lions 2025
CANNES, FRANCE – At the 2025 Cannes Lions International Festival of Creativity, creativity and ingenuity took center stage. As the…
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Featured
Cannes Lions jury insight: Valerie Madon talks film, culture, and client courage
“If It Doesn’t Entertain, It Doesn’t Win” CANNES, FRANCE – At the Cannes Lions International Festival of Creativity 2025, Valerie…
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adobo Exclusive
Philippines blazes through 2025 Cannes Lions with grit, grace, and two Bronze Lions for GIGIL
CANNES, FRANCE – Ten thousand miles away from The Philippines, there was no shortage of sun or heat in the…
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Featured
Beyond the brief: Lola Young joins Havas at Cannes Lions to redefine creativity with neurodiversity
CANNES, FRANCE – At the Palais’ Lumière Theatre, the 2025 Cannes Lions International Festival of Creativity turned its spotlight on…
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Campaign Spotlight
From sadness to 3 Lions: Grey Thailand Chief Creative Officer Sompat Trisadikun unpacks the victorious ‘Sad Kama-Chan’
CANNES, FRANCE – Grey – renowned globally as a collective of creative entrepreneurs driven by one mantra, Famously Effective –…
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Press Release
Gigil clinches two Bronze Lions for Philippines, ‘Vaseline Verified’ scores its third Grand Prix, and KFC Thailand wins Gold at Cannes Lions 2025 Day 5
CANNES, FRANCE – On the fifth day of the 2025 Cannes Lions International Festival of Creativity, Ogilvy Singapore‘s “Vaseline Verified”…
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