Cannes Lions International Festival of Creativity
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adobo Exclusive
BBDO Guerrero Creative Director Nikki Sunga decodes the impact of brand-powered sound across global works in her full-circle moment as a Cannes Lions jury
CANNES, FRANCE – For BBDO Guerrero Creative Director Nikki Sunga, stepping into the 2025 Cannes Lions International Festival of Creativity…
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Awards News
Dove, Ogilvy’s decades-long ‘Real Beauty’ campaign wins Creative Strategy Grand Prix
CANNES, FRANCE – On the fourth day of the 2025 Cannes Lions International Festival of Creativity, Ogilvy and Dove’s longtime…
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Awards News
Ogilvy caps Cannes Lions 2025 with Titanium win for Vaseline and Glass Grand Prix for Dove
CANNES, FRANCE – Ogilvy was recognized at the 2025 Cannes Lions International Festival of Creativity as one of the world’s leading…
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‘Beyond grandeur, there is beauty in the everyday’: Publicis Groupe Malaysia CCO Emir Shafri on the evolving landscape of Outdoor Lions at Cannes Lions 2025
CANNES, FRANCE – While judging the Outdoor Lions at the 2025 Cannes Lions International Festival of Creativity, Publicis Groupe Malaysia…
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At Cannes Lions 2025, Publicis Groupe Korea CCO SooHee Yang sees brand experiences win by blending play with purpose
CANNES, FRANCE – While judging the Experience & Activation Lions at the 2025 Cannes Lions International Festival of Creativity, Publicis…
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Publicis Groupe APAC CEO Jane Lin-Baden on how transformative ideas redefined entire categories at Cannes Lions 2025 Creative Business Transformation category
CANNES, FRANCE – As Jury President of the Creative Business Transformation category at the 2025 Cannes Lions International Festival of…
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‘AI was not the hero’: Publicis Groupe Chief Solutions Officer APAC Sapna Nemani on Innovation Lions’ pivotal shifts at Cannes Lions 2025
CANNES, FRANCE – While judging Innovation Lions at this year’s Cannes Lions International Festival of Creativity, Publicis Groupe Chief Solutions…
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Nada Abisaleh of Leo Burnett Beirut unpacks what real transformation means for Cannes Lions’ The Glass: The Lion for Change
CANNES, FRANCE – Glass, the Lion for Change, turned 10 this year. As someone who’s followed this category closely, I…
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Awards News
2025 Cannes Lions Grand Prix case films now in one YouTube playlist by MullenLowe Treyna’s Roman Olivarez
CANNES, FRANCE – The 2025 Cannes Lions International Festival of Creativity may have wrapped up, but the impact of its…
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Awards News
L’Oréal Paris wins Film Grand Prix at Cannes Lions 2025 for ‘The Final Copy of Ilon Specht’
CANNES, FRANCE – The Final Copy of Ilon Specht, an emotional and cinematic tribute to the woman behind one of advertising’s…
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David Lubars on his Lions of St. Mark at 2025 Cannes Lions: a towering tribute to a legacy of fearless, culture-shaping creativity
CANNES, FRANCE – adobo Magazine Founder, President, and Editor-in-Chief Angel Guerrero witnessed a historic moment at the 2025 Cannes Lions…
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Awards News
Cannes Lions introduces global integrity standards to define creative accountability for a new era
CANNES, FRANCE – Cannes Lions has announced new integrity standards and measures for its Awards. Following a thorough review, an evolved framework will be introduced to provide a renewed model of accountability, rigor, and trust for creative excellence. “The industry landscape is…
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adobo Exclusive
2025 Cannes LionHeart Awardee Sonita Alizadeh challenges marketers, advertisers: ‘Invest in powerful stories to amplify the message’
CANNES, FRANCE – This year’s Cannes LionHeart Award, one of the festival’s most prestigious honors, was presented to Sonita Alizadeh…
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