GLOBAL – CANADA, SEPTEMBER 12, 2012 – Agence H Paris has worked with Vancouver-based The Embassy to produce "Robots Chorus", an 80s Live Aid inspired celebration of the Citroën automobile through song and robot.
"Robots Chorus" was deliberately shot with minimal production design in order to make the concept feel more believable. The Embassy handled all production and post-production from start to finish.
The Embassy president Winston Helgason explains, "The tendency with VFX driven work is to make it as glossy and polished as possible, which often makes it look more fake. This is often reflected in the colour grade as well. Overall, we deliberately embraced the imperfections, which in the end added an extra layer of authenticity."
