creativity
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Global News
Cannes Lions: A Cub’s Musings: Difference makes the difference
Words and photos by Katrina Olan, University of Asia & the Pacific CANNES – It’s been days since the Cannes…
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Global News
Cannes Lions: Hacking for Good at Cannes Lions
Words and photos by JR Ignacio, Dentsu Jayme Syfu CANNES – When I think of Cannes Lions, the first thing…
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Digital News
ReadY&Refreshed: The Y&R Philippines’ Digital Upgrade Story
MANILA – Ever since their appointment, new Chief Executive Officer Onat Roldan and Chief Creative Officer Rey Tiempo have been…
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Global News
Secret 7″ melds music and art for mind in 2018
Words by Melvin Galapon After taking a year off, this month saw the return of this year’s Secret 7s exhibition…
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Global News
Brand Boot Camp 2018 to teach brands how to engage Generation Z
MANILA – For Generation Z, high-speed internet has always existed, “google” has always been a verb, and life without the…
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Campaign Spotlight
Campaign Spotlight: Serviceplan and Beck’s give a luxurious design twist on beer cans
BREMEN/HAMBURG – For over 145 years Beck’s has brewed a Premium Pils with carefully selected ingredients and quality that constantly challenges…
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Global News
Cannes Lions: Dentsu to hold seminar on ‘Androids, AI, and the Future of Human Creativity’.
CANNES – As Cannes Lions is just around the corner, Dentsu is going to hold a seminar entitled, ‘Androids, AI,…
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Campaign Spotlight
Campaign Spotlight: Libbs and Tudo’s project proposes dance as an important part of the treatment of depression
São Paulo – Despite affecting millions of people around the world, depression is surrounded by prejudices and lack of information. To incite…
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Campaign Spotlight
Campaign Spotlight: McCann Buenos Aires and Sodimac Homecenter invite pets and their owners to the store with latest campaign
BUENOS AIRES – In order to overcome the fierce competition for consumer preference in a country that is used to price-oriented…
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Global News
Cannes Lions: Sandra Loibl is the first woman from Serviceplan Group to join the Cannes Jury
MUNICH – Sandra Loibl, General Manager and Executive Creative Director of Serviceplan Campaign, is the first woman from Serviceplan Group…
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Global News
Cannes Lions: Young Filipino creatives represent PH in Cannes Lions 2018
MANILA – Representing the Philippines in the upcoming Cannes Lions 2018 is a dream come true for five young, talented…
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The Magazine
Forget What You Know: Breaking the Rules for Creativity
Words by Mark Tungate Illustration by Diobelle Cerna I woke this morning to a pristine white Paris. The entire city…
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The Magazine
Educating Creativity: Building the Next Generation
Words by Paolo Mercado Illustration by Dymo dela Peña “Creativity cannot be taught, but it can be killed.” wrote American…
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