GLOBAL – PLANO, Texas – September 18, 2013 – Fans around the world now have the chance to see their ads air in front of millions, as Doritos has revealed that its Crash the Super Bowl contest is going global.
First held in 2007, the annual Crash the Super Bowl contest has invited U.S. consumers to create and submit 30-second homemade ads celebrating their love of Doritos tortilla ships. This year, adults from anywhere in the world where the chips are sold are qualified to enter.
"Incredible content has no geographical boundaries," said Ann Mukherjee, senior vice president and chief marketing officer, PepsiCo’s Frito-Lay division.
"As a brand that spans 46 countries on six continents, we know firsthand that regardless of where our fans are located, they are all about seizing the moment and making an impact in the boldest way possible. With Crash the Super Bowl, we’re now delivering an unprecedented opportunity for fans around the globe to share their talent and creativity on one of the world’s largest advertising stages."
A panel of judges composed of Doritos executives, advertising professionals, and legendary Spider-Man creator Stan Lee will select five finalists. The world will then be invited to choose their favorite.
Two winners will see their ads air during Super Bowl XLVIII, and will work with Marvel Studios on the set of "Marvel’s The Avengers: Age of Ultron," which follows the 2012 hit "Marvel’s The Avengers."
"Marvel is all about creating unique characters, telling intriguing stories and engaging audiences in the boldest ways possible, which is what the Crash the Super Bowl contest does for Doritos fans and makes this collaboration so powerful," said Stan Lee.
"The winners of this contest will have the incredible opportunity to not only see their work broadcast to millions on the Super Bowl, but also become a part of the Marvel family and work with some of the most dynamic talents in the entertainment industry today."
Apart from getting their ads seen by millions and working with Marvel Studios, the winners will also receive prize money. Doritos will award $1 million prize money to the creator of the ad that receives the most fan votes, while the runner-up will receive $50,000.
For more information, visit the Doritos website or Marvel.com.
