D&AD
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Design
D&AD Shift at Ten: The free night school that turned a store manager, a nursery worker and a home care coordinator into industry creatives
A decade ago, Sophie McGovern walked into D&AD Shift as a store manager. She is now a Pencil-winning Senior Creative…
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Design
For Stefan Sagmeister, short-term everything is crap, long-term everything is fantastic
New York-based Austrian designer Stefan Sagmeister needs no further introduction. His reputation and philosophical, introspective take on creative thinking precede…
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adobo Exclusive
Stefan Sagmeister on the ‘single worst job’ of his life
We live in such carefully curated times that it’s rare to hear a story of something that has gone really,…
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Awards News
Dispatch from D&AD 2026: What jurors couldn’t stop talking about before the Pencils dropped
As the D&AD Awards shortlists were being finalized, industry practitioners gathered at the iconic Tate Modern on London’s South Bank…
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adobo Exclusive
The biggest threat to art direction and craft is not AI
Images have never been easier to create, yet truly original perspectives have never felt more difficult to find. For dentsu…
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adobo Exclusive
In the age of AI and algorithms, the human POV is the real advantage
Badong Abesamis continues to champion advertising that cuts through noise without abandoning craft. As Founding Partner of GIGIL and one…
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adobo Exclusive
How ‘intra-tainment’ is changing the way audiences engage with entertainment
As entertainment continues to expand across film, gaming, audio, sports, creator content, and immersive experiences, storytelling itself is becoming increasingly…
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adobo Exclusive
Creativity unbound: Beyond the walls of advertising
Mukund Olety believes that creativity thrives well beyond the advertising industry. It exists in policy changes, business decisions, community-led solutions,…
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adobo Exclusive
Packaging design is now a battle for attention and distinction — here’s how brands can stand out
Packaging is no longer competing solely for shelf presence— but also for clarity, recall and instant emotional recognition. For Katrina…
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Awards News
Ogilvy Singapore’s ‘Vaseline Verified’ wins 5 Yellow Pencils at D&AD Awards 2026
One of the strongest-performing campaigns at this year’s D&AD Awards, and arguably Asia’s standout winner, was “Vaseline Verified” by Ogilvy…
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Awards News
Singapore lands among D&AD’s top Yellow Pencil nations as US dominates overall pencil haul
D&AD, the global non-profit championing excellence in design and commercial creativity, today revealed this year’s D&AD Awards Pencil winners. Drawing…
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adobo Exclusive
If it ends with the campaign, was it ever impactful?
At a time when “impact” has become one of the advertising industry’s most overused words, Ali Rez is pushing for…
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Events
Discover what creativity looks like when it stops playing dead: D&AD Festival 2026 President’s Lectures
The D&AD Festival continues to attract world-class talent with the President’s Lectures, featuring industry-leading keynotes on why creativity is more…
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