MANILA, JANUARY 30, 2013 – Havas Media Ortega has scooped the digital business of Globe Telecom as agency of record for strategy, creative and media.
The agency will now handle the end to end digital marketing business of Globe’s Consumer business, in addition to the company’s Corporate account that it currently handles.
HVMO won the business in a final three-way pitch against Ogilvy One and Vivaki/ Zenith Optimedia. The pitch process involved two rounds, with six agencies invited to present in the initial round. The incumbent on the business is Group M’s NetBooster, now known as Moven.
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“This is a victory for data, analytics, strategy, creativity and integration. This is a testament to Havas Media Ortega’s philosophy of igniting meaningful experiences for the brands that we have been entrusted with,” comments Jos Ortega, HVMO chairman and CEO.
Havas Media Group Asia-Pacific CEO Vishnu Mohan commented: “Winning the Globe business is yet another validation of the fantastic momentum in our Philippines office and the collaborative spirit of our stellar leadership team in the country. The team of Jos, Ed, Tony and Hermie has truly exceeded all expectations.”
