ASIA-PACIFIC, SEPTEMBER 21, 2012 – Sony Pictures’ AXN led the ratings game among all English GE pay channels during prime time in Singapore, Malaysia and the Philippines in the last two weeks.
In Singapore, AXN enjoyed a 23% and 60% in average weekly prime time ratings among 4+ and PMEB (professionals, managers, executives and businessmen) viewers respectively. AXN was 100% (4+) and 19% (PMEB) ahead in average weekly prime time ratings in Malaysia. Its lead in the Philippines was 100% and 25% respectively.
Ricky Ow, Sony Pictures EVP and general manager for Asia, said “We are proud that AXN continues to be the most thrilling network for audiences across Southeast Asia. The high-quality content and engaging entertainment experience of the channel delivers a broad mass appeal, while captivating the key PMEB demographic.”
