THE PHILIPPINES, MARCH 26, 2012: DM9 JaymeSyfu the important moments that matter to highlight the significance of having a fast and steady network connection through its new TV spot for Smart Communications.
Titled "Live More," the Smart TVC enumerates the down side of not being able to send a text message or make a call and the joys of being able to connect easily.
“We went back to the very roots of Smart—to tap into its brand essence—to create this. And that’s what Noel Lorenzana, Head of Consumer Wireless Division of Smart wanted us to do: To translate that relevance,” shares Louie Sotto, creative director, DM9 JaymeSyfu.
As of late, the video has reached more than 40,000 views in 16 days and has garnered positive comments.
Also, there have been inquiries on the soundtrack played. "PixelBox’s in-house tech recommended a producer in Sweden. That, plus 3 local audio houses were asked, and we listened anonymously to the submissions. The Sweden-produced score really matched the mood of the TVC,” reveals Sotto.
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Credits:
AGENCY – DM9JaymeSyfu
CREATIVES
Merlee Jayme – Chairman and Chief Creative Officer
Louie Sotto – Creative Director / Copywriter
Miko Quiogue – Art Director
Allan Montayre – Associate Creative Director / Final Artwork
ACCOUNTS
Alex Syfu – Chief Adviser & Chief Relations Officer
Ian Panlilio – Account Director
Carla Dado – Account Director
Dessa Go – Account Manager
CLIENT – Smart Communications. Inc.
Noel Lorenzana – Head, Consumer Wireless Division
Guido Zaballero – Department Head, Marketing
Carla Sy Su – Senior Manager, Brand Equity
Krisel Raymundo – Assistant Product Manager, Brand Equity
Production House: Straight Shooters Media, Inc.
Director: Franco Marinelli
Executive Producer: Ruth Colacion
Director of Photography: Geoff Hall
Production Designer: Adelina Leung
Assistant Director: Kevin Thomson
Crowd AD: Juno Gallardo
Make-up Artist: Peddy Acebo
Production Managers: Marie Go, Pilita Venzuela
Location Managers: Pette Tantoco, Jun Gomez
Production Assistants: Denice Javier, Philipp Balbuena
Producer: Jem Lim, Just Add Water Productions
Associate Producer: Alec Humphries
Offline Editor: Randy Gabriel
Music: James Banbury and Pete Davis
Audio Post Production: Hit Productions
Sound Engineers: Dennis Cham and Bogs Hugo
Post Production: PixelBox
Colorist: Chung Chow
VFX and Online Editors: Chris Thorp, Simon O’Connor
Post Producer: Mikyung Kim
Talent Caster: Edge Pasion
