IdeasXMachina acquires Phinma Properties account

MANILA, JULY 31, 2013 – Phinma Properties, a land developer known for affordable, quality homes and mid-rise condominiums, has chosen IdeasXMachina (IXM) for their advertising campaigns, in time with the company’s rebranding.

Among its projects include: Asia Enclaves in Alabang, Solano Hills in Sucat, Arezzo Place in Pasig, and more in the metro and in key cities in Visayas and Mindanao. After being impressed by the agency’s credentials, they were properly briefed for the first campaign. The proposed campaign was approved and is currently being used by Phinma.

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With the business win, IXM is tasked to a brand revamp for Phinma. IXM has worked on corporate advertorials as well as project specific print ad series. At present, Phinma has entrusted IXM with all the communication materials.

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"By winning Phinma Properties, IXM is given a shot at changing the way Property advertising is done in the country," said IXM team.

In June this year, IXM move to a new, bigger, state-of-the-art 500 square meter office along Shaw Boulevard. The new office "Tayler" aims to cater to all the client’s need by having an FGD room for research, a studio for photo shoots, and soon, and teaching facilities for young creative minds in the country.

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IXM studio

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IXM FGD room

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IXM Office "Tayler"