Forsman & Bodenfors
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Global News

Brand & Business: Forsman & Bodenfors is the first global creative agency certified by Fair Pay Workplace
GOTHENBURG, SWEDEN — Global creative collective Forsman & Bodenfors (F&B) has global gender pay equity in every country and company…
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Featured

Global CEO Toby Southgate on what makes F&B ‘radically different’ from other agencies
CANNES, FRANCE — A renaissance is happening at top creative agency Forsman & Bodenfors (F&B). After 35 years, they’re taking…
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Featured

F&B Global Creative Chairman Anna Qvennersted on climbing the ranks as a woman leader, cultivating talent, and ‘true innovation’
MANILA, PHILIPPINES — Forsman & Bodenfors (F&B) is going through some exciting times, experiencing a renaissance — complete with new…
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Campaign Spotlight

Campaign Spotlight: Forsman & Bodenfors bets on ‘Big Ink Energy’ to get Gen Z hooked on Inkbox’s temporary tattoos
NEW YORK, USA — Inkbox, maker of plant-based, semi-permanent tattoos, is embracing impermanence as a selling point for a young…
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Campaign Spotlight

Campaign Spotlight: Broadcast your beauty with the Andy Warhol X Sk-II Limited Edition Pitera™ Essence collection
SINGAPORE — In partnership with The Andy Warhol Foundation, global prestige skincare brand SK-II invites you to Broadcast Your Beauty…
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People

People: Forsman & Bodenfors Singapore appoints Director of PR Strategy and Communications
SINGAPORE — Global Creative Collective Forsman & Bodenfors Singapore has appointed Deborah Abraham to the role of Director of PR…
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Campaign Spotlight

Campaign Spotlight: Volvo Trucks’ Balancing Act, A Glowing 58-Tonne Truck Monolith Spectacle directed by Andreas Nilsson
Volvo launches four new trucks by stacking them on top of each other in spectacular film — complete with President…
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Global News

Cannes Lions 2019: The New Creative Capitals Have Arrived at the Cannes Festival – Making Their Mark as New Leaders of Creativity
Words by Jamie Tolentino-Deludet With globalization, the biggest cities aren’t the ones coming up with new ideas and telling people…
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Campaign Spotlight

Campaign Spotlight: Forsman & Bodenfors’ “Meet Me Halfway” Is An Emotional Ride Through the Pressure Chinese Women Face to Get Married
By Theda Braddock “Meet Me Halfway”, the latest installment of lotion brand SK-II’s #changedestiny campaign, is a somber look at…
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Global News

Cannes Lions 2016: Colenso BBDO Auckland, Dentsu Inc. Tokyo, 84.Paris, Forsman & Bodenfors, and Google Creative Lab London win Grand Prix awards
CANNES – The fourth day of the 2016 Cannes Lions International Festival of Creativity saw the awarding of winners for…
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Global News

The Gunn Report 2014 revealed, ‘Sound of Honda,’ Forsman & Bodenfors take top spots
LONDON – The Gunn Report, the global index for creative excellence in advertising, has released its 2014 Report encapsulating the…
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Global News

‘The Epic Split’ tops ADC 93rd Annual Awards
Forsman & Bodenfors ‘Live Test Series’ campaign for Volvo Trucks won big at the ADC 93rd Annual Awards, taking home…
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