Forsman & Bodenfors
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adobo Exclusive
Forsman & Bodenfors’ Firrdaus Yusoff on why creatives need to remain idea-first when it comes to AI
SHANGHAI, CHINA — While many creatives tend to get swept up in the race to apply new technologies, it’s those…
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Awards News
Cheil Worldwide Seoul and BBDO Dubai lead Asian agencies in Cannes Lions 2023 shortlists for Innovation, Titanium, and Glass
MANILA, PHILIPPINES — As the Cannes Lions International Festival of Creativity nears, hopefuls around the world are waiting to see…
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Campaign Spotlight
Häagen-Dazs honors its unsung founder Rose Mattus on International Women’s Day with ‘The Rose Project’
NEW YORK, USA — Reuben Mattus made the ice cream, but Rose Mattus made Haagen-Dazs. This International Women’s Day in…
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Campaign Spotlight
Forsman & Bodenfors and Seagram’s 7 celebrate unconventional drinking spots with comedian Iliza Shlesinger
LONDON, UK — Global creative collective Forsman & Bodenfors has continued its longstanding creative partnership with alcoholic beverage company Diageo…
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New Business
Forsman & Bodenfors wins global creative mandate for Mandarin Oriental Hotel Group
HONG KONG — Creative collective Forsman & Bodenfors has been appointed as the global brand agency for Mandarin Oriental Hotel…
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Press Release
Forsman & Bodenfors promotes Steve Gorski from Strategy Director to Head of Strategy in NY office
NEW YORK, USA — In a move that both reinforces its U.S. footprint and its reputation for cultivating creativity through…
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Global News
Brand & Business: Forsman & Bodenfors is the first global creative agency certified by Fair Pay Workplace
GOTHENBURG, SWEDEN — Global creative collective Forsman & Bodenfors (F&B) has global gender pay equity in every country and company…
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Featured
Global CEO Toby Southgate on what makes F&B ‘radically different’ from other agencies
CANNES, FRANCE — A renaissance is happening at top creative agency Forsman & Bodenfors (F&B). After 35 years, they’re taking…
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Featured
F&B Global Creative Chairman Anna Qvennersted on climbing the ranks as a woman leader, cultivating talent, and ‘true innovation’
MANILA, PHILIPPINES — Forsman & Bodenfors (F&B) is going through some exciting times, experiencing a renaissance — complete with new…
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Campaign Spotlight
Campaign Spotlight: Forsman & Bodenfors bets on ‘Big Ink Energy’ to get Gen Z hooked on Inkbox’s temporary tattoos
NEW YORK, USA — Inkbox, maker of plant-based, semi-permanent tattoos, is embracing impermanence as a selling point for a young…
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Campaign Spotlight
Campaign Spotlight: Broadcast your beauty with the Andy Warhol X Sk-II Limited Edition Pitera™ Essence collection
SINGAPORE — In partnership with The Andy Warhol Foundation, global prestige skincare brand SK-II invites you to Broadcast Your Beauty…
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People
People: Forsman & Bodenfors Singapore appoints Director of PR Strategy and Communications
SINGAPORE — Global Creative Collective Forsman & Bodenfors Singapore has appointed Deborah Abraham to the role of Director of PR…
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Campaign Spotlight
Campaign Spotlight: Volvo Trucks’ Balancing Act, A Glowing 58-Tonne Truck Monolith Spectacle directed by Andreas Nilsson
Volvo launches four new trucks by stacking them on top of each other in spectacular film — complete with President…
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