Forsman & Bodenfors
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Campaign Spotlight
Nuveen transforms its brand proposition with “Invest Like the Future is Watching” campaign
NEW YORK, USA — Nuveen, the investment manager of TIAA, has launched a compelling new brand platform: Invest Like the…
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People
Forsman & Bodenfors taps Justine Armour as Global CCO
LONDON, UNITED KINGDOM – One of the industry’s most lauded female creative leaders, Justine Armour is to join Forsman & Bodenfors…
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Campaign Spotlight
Forsman & Bodenfors brings back ‘The Workout Called Life’ campaign with 2.0 version for Therabody
NEW YORK, USA — Award-winning global creative collective Forsman & Bodenfors (F&B) has reunited with Therabody to unveil the next iteration of the brand’s…
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People
Forsman & Bodenfors relocates SG Group Creative Director Ivan Guerra to New York City hub
Ivan GuerraNEW YORK, USA — In a move that reinforces its status as a global creative collective while also reflecting…
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Campaign Spotlight
Forsman & Bodenfors rips off Yeo’s packaging to celebrate Brat Summer
SINGAPORE — Most people don’t associate Yeo’s with green tea. So, it might come as a surprise that Yeo’s, known for…
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adobo Exclusive
Forsman & Bodenfors’ Firrdaus Yusoff on why creatives need to remain idea-first when it comes to AI
SHANGHAI, CHINA — While many creatives tend to get swept up in the race to apply new technologies, it’s those…
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Awards News
Cheil Worldwide Seoul and BBDO Dubai lead Asian agencies in Cannes Lions 2023 shortlists for Innovation, Titanium, and Glass
MANILA, PHILIPPINES — As the Cannes Lions International Festival of Creativity nears, hopefuls around the world are waiting to see…
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Campaign Spotlight
Häagen-Dazs honors its unsung founder Rose Mattus on International Women’s Day with ‘The Rose Project’
NEW YORK, USA — Reuben Mattus made the ice cream, but Rose Mattus made Haagen-Dazs. This International Women’s Day in…
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Campaign Spotlight
Forsman & Bodenfors and Seagram’s 7 celebrate unconventional drinking spots with comedian Iliza Shlesinger
LONDON, UK — Global creative collective Forsman & Bodenfors has continued its longstanding creative partnership with alcoholic beverage company Diageo…
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New Business
Forsman & Bodenfors wins global creative mandate for Mandarin Oriental Hotel Group
HONG KONG — Creative collective Forsman & Bodenfors has been appointed as the global brand agency for Mandarin Oriental Hotel…
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Press Release
Forsman & Bodenfors promotes Steve Gorski from Strategy Director to Head of Strategy in NY office
NEW YORK, USA — In a move that both reinforces its U.S. footprint and its reputation for cultivating creativity through…
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Global News
Brand & Business: Forsman & Bodenfors is the first global creative agency certified by Fair Pay Workplace
GOTHENBURG, SWEDEN — Global creative collective Forsman & Bodenfors (F&B) has global gender pay equity in every country and company…
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Featured
Global CEO Toby Southgate on what makes F&B ‘radically different’ from other agencies
CANNES, FRANCE — A renaissance is happening at top creative agency Forsman & Bodenfors (F&B). After 35 years, they’re taking…
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