London – Twitter changes its terms and conditions allowing advertising into the site. As reported in Brand Republic, revised stipulations include advertisements on the site which can be targeted according to information either submitted by the user or others.
Twitter founder Biz Stone writes, "In the terms we leave the door open for advertising. We’d like to keep our options open,” same report states.
The move is the reverse of previous statements issued by Stone. At the Reuters Technology Summit early in the 2nd quarter of 2009, Stone identified corporate accounts to fund Twitter.
He not only said advertising’s obtrusive elements could be detrimental to users, he also suggested difficulty in recruiting advertising manpower and support.
Stone is quoted as saying, "There are a few reasons why we’re not pursuing advertising—one is, it’s just not quite as interesting to us."
Other changes to Twitter’s term and conditions include clarifying the user owns their own content. Stone also said it is working on new guidelines for the use of applications on the site, also stated in Brand Republic.
