gaming
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Campaign Spotlight
Camp IRL: Dentsu Creative Hong Kong and High Peak take Fortnite campers offline
HONG KONG – In a bold move that flips gaming frustration into brand celebration, Dentsu Creative Hong Kong has launched CAMP…
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Insight
Adjust Report: APAC powers global gaming app growth amid shifting trends
SINGAPORE – Leading measurement and analytics company Adjust released its annual Gaming App Insights 2025 report, revealing APAC’s role as…
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Insight
Dentsu India and IWMBuzz Media present a picture of India’s gaming ecosystem with new report
MUMBAI, INDIA — Dentsu India, in collaboration with IWMBuzz Media, has unveiled the “India Gaming Report,” a comprehensive analysis of…
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Brand & Business
Ampverse Group launches next-gen marketing agency Ampverse Pulse
MANILA, PHILIPPINES – The Ampverse Group, a leader in the gaming and entertainment ecosystem, announces the launch of Ampverse Pulse, its…
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Campaign Spotlight
Vivo and Africa Creative project highlights dangers of online gaming for children
SAO PAULO, BRAZIL — As children and young people are increasingly immersed in interactive worlds, especially in the online gaming…
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Insight
Gamer study sets the record straight on what Gen Z thinks of advertising, brands and influencers
NEW JERSEY, USA — The “ZBD Gen Z Gamer Study,” based on a survey of over 2,000 Gen Z gamers in…
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Entertainment
Joey and Rey Tiempo launch Keri Kita podcast to bridge gap between gamer parents and non-gamer parenthood
MANILA, PHILIPPINES — Hardcore gamer parents and creative professionals Joey and Rey Tiempo grew up playing video games. Naturally, they…
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Campaign Spotlight
Over 19,000 gamers worldwide call for vegetable equality in Knorr’s ModTheVeg movement
MANILA, PHILIPPINES — Knorr‘s #ModTheVeg Movement has taken the gaming world by storm, aiming to level up veggies in video…
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adobo Exclusive
Gaming, Music, and Entertainment Jury President Joey David-Tiempo on setting excellence in inaugural Gaming Spikes
SINGAPORE — This year’s Spikes Asia Festival of Creativity introduces Gaming as one of its categories and at its helm is…
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Brand & Business
Stagwell adds Philippines-based gaming and brand experience agency Octopus&Whale to a global affiliate program
MANILA, PHILIPPINES — Stagwell, the challenger network built to transform marketing, has added Octopus&Whale, a Philippines-based game and experience design…
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Campaign Spotlight
Saatchi & Saatchi brings Oreo and Pac-man to the top of their game
DÜSSELDORF, GERMANY — In a campaign set to excite consumers just like the legendary arcades did in the ’80s and…
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Insight
Mobile gaming stats are set to spike during the holidays amidst family stress, says Livewire’s latest report
LONDON, UK — Gaming on the go will be the most popular form of gaming this Christmas, according to new…
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Esports
Meet the women in esports making waves in the male-dominated industry
MANILA PHILIPPINES – In fields as varied as economics, politics, education, and the arts, many accomplished Filipino women have blazed…
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