Gatorade
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Campaign Spotlight
TBWA\Chiat\Day LA, Springtime lead Gatorade’s return to ‘Is It In You?’
For decades, Gatorade has fueled football athletes at every level across the globe, from community pitches to the world’s biggest…
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Campaign Spotlight
Gatorade’s “Is It In You?” hits the streets to fuel the hustle in OOH campaign by DDB MNL
MANILA, PHILIPPINES – Gatorade’s classic tagline “Is It in You?” isn’t just a catchy line — it’s a whole vibe and…
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Campaign Spotlight
‘Fuel of Champions’ is the latest Gatorade campaign by Springtime, starring Vini Jr & Julián Alvarez
BUENOS ARIES, ARGENTINA – Gatorade is an official sponsor of the UEFA Champions League, and to highlight this, Springtime created its…
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Campaign Spotlight
Gatorade challenges water as its main rival in new spot by Springtime
SAO PAOLO, BRAZIL — Springtime launches its second campaign for Gatorade, following the Cannes Lions-winning “Gatorade Match Saver.” For the first…
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Awards News
Asian agencies score 3 Golds on Day 3 of Cannes Lions; Kazakhstan wins its first Lion in History
CANNES, FRANCE — Agencies from India, Tokyo, and Kazakhstan have won one Gold Lion each in the third awards night…
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Campaign Spotlight
Gatorade fuels performance and teamwork with ‘Sweat unites us’
MANILA, PHILIPPINES — A basketball game is never just about basketball; more than anything, it’s about shared experiences. It’s about…
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Remarkable Marketers
How human centricity and empathy can catapult brands, according to PepsiCo Marketing Director Ray Pine
MANILA, PHILIPPINES — “Great campaigns will come later; great products will come later. But what’s important is that every single…
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Awards News
PepsiCo Philippines’ Gatorade, Sting campaigns with DDB MNL win accolades at Anvil, PH Quill Awards
MANILA, PHILIPPINES — PepsiCo Philippines and its long-time creative agency DDB MNL have kicked off 2024 with a remarkable start, securing…
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Campaign Spotlight
Gatorade No Sugar says ‘Water wasn’t made for this’ via Akcelo
SYDNEY, AUSTRALIA — Gatorade has launched a new brand positioning “Water wasn’t made for this.” The work is a powerful…
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Campaign Spotlight
Filipino student named Drink Water preaches hydration as Gatorade No Sugar’s unexpected new endorser
MANILA, PHILIPPINES — Gatorade No Sugar has a new endorser. But it’s not who the internet thinks it is. Drink…
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Digital News
Insight: Exploring the persona and preferences of Filipino consumers on Twitter
MANILA, PHILIPPINES – When people buy, they don’t just simply pick-up a product from the shelf and use it. They…
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Campaign Spotlight
Campaign Spotlight: #NothingBeatsGirls is the Morale Booster Future Queens Need to See Today from Gatorade and DDB MNL
MANILA, PHILIPPINES – It’s been an eventful month of March. Aside from the worldwide pandemic and lockdowns, it’s also observed…
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Videos
adobo Cup 9
Relive the most action-packed sporting event in the industry featuring creatives and executives from agencies and TV networks besting one…
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