MANILA, PHILIPPINES — Malling is one of the few establishments that have kept the economy afloat the past few months. Today, it is treading the line of operations since stricter guidelines are being imposed but Megaworld keeps its doors open with their award-winning campaign Happier and Safer at Megaworld Lifestyle Malls. Known for its township development instead of standalone malls, it was not difficult for Megaworld to remain in service of the people in their communities despite the stricter measures imposed by the Inter-Agency Task Force on Emerging Infectious Diseases (IATF). Kimberly Sta. Maria, AVP for Corporate Communications and Advertising, Megaworld Lifestyle Malls, explains to adobo magazine how Megaworld services its communities without much ado. “With its interconnected design, our customers living or working in our township and neighboring communities are provided with a shopping environment that is secured and fully compliant to the highest safety standards.” Under a limited operational capacity, Megaworld still thrives despite having intensified their own guidelines. “The pandemic has further underscored the advantages of the Megaworld township model especially in maintaining safety and security, and in ensuring business continuity and unhampered access to basic essentials.” Featuring the interiors and ample greenery of their malls—Uptown Mall; Southwoods Mall; Venice Grandcanal Mall; Eastwood City; Lucky Chinatown; Forbes Town; Newport Mall; and Festive Walk Iloilo—each of the safety guidelines are shown in their video: According to Sta. Maria, beyond being a safe-haven for mall goers, the campaign aims to advocate for the shared responsibility between mall operators, and the mall-going public. “Apart from making basic necessities more accessible, our role is to provide the safest shopping environment possible by ensuring that all our lifestyle malls are 100% compliant with the highest safety and sanitation standards at all times and that government-mandated health protocols are strictly followed.” At the top of it all, consumer experience remains the core of the campaign by giving them online programs under the strategic communication pillar of the campaign. With the fingertips on a mobile phone, mall-goers can pay cashless or even find their favorites through a Viber community. Above and beyond might as well be Megaworld’s style of service because it boosts consumer confidence no matter what they intend to do in the malls. Whether they are in a grocery run or dining at restaurant, mall-goers are safer and happier at Megaworld Lifestyle Malls.
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