Initiative
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People

Media agency Initiative promotes Chris Colter to Chief Strategy and Product Officer
SYDNEY, AUSTRALIA — Media agency Initiative has announced the promotion of Chris Colter to the role of Chief Strategy and…
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Press Release

Initiative strengthens employee support with Carolyn Maloney as Director for People & Culture
SYDNEY, AUSTRALIA — Media agency Initiative has appointed Carolyn Maloney in the role of Director for People and Culture. Her…
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Campaign Spotlight

Lego ups the adrenaline with Nitro Circus, a trippy Kvadrat x Raf Simons film, and more campaign faves
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Campaign Spotlight

Campaign Spotlight: Lego City joins the Nitro Circus in electrifying activation with Initiative and Mediabrands Content Studio
SYDNEY, AUSTRALIA — Plastic construction toys brand LEGO and action sports company Nitro Circus have come together in a high-adrenaline…
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Press Release

Brand & Business: Initiative Australia expands parental leave policy, introduces Maternity Masterclass study program
SYDNEY, AUSTRALIA – Media agency, Initiative announces the launch of Maternity Masterclass, a new national program designed to help parents…
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People

People: Initiative Philippines boosts leadership with appointment of joint managing partners
MANILA, PHILIPPINES — Initiative, the culturally-driven media agency within Mediabrands, has today announced a strategic move to bolster the growing…
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Philippine News

New Business: DDB secures eight spots for creative agency rankings; Mindshare leads media agency rankings
MANILA, Philippines— R3 Worldwide has released its February to November rankings for the top 10 creative and media agencies in…
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Campaign Spotlight

Campaign Spotlight: Ontario launches campaign to encourage international travel to the province
TORONTO, CANADA — For the past several months, the team at Destination Ontario (DO), an agency of the Government of…
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People

People: Initiative appoints James Smyllie to Regional APAC President
SINGAPORE – Initiative, the culturally-driven media agency within IPG Mediabrands, have today announced the appointment of James Smyllie to the position of…
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Philippine News

New Business: Universal McCann and DDB top media and creative agencies in R3 Philippine rankings
MANILA, Philippines– R3 Worldwide has released the top creative agencies in the Philippines from February to May 2021 and media…
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Global News

New Business: Digitas and Carat land first in June R3 APAC Rankings
MANILA, PHILIPPINES — R3 Worldwide has released the top 10 media agencies and creative agencies for June 2021. Creative agencies…
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Campaign Spotlight

Campaign Spotlight: Leo Burnett Group Thailand’s ‘Genius Dog’ promotes cashback with Krungsri First Choice
BANGKOK, THAILAND – While 3rd wave Covid situation in Thailand is happening, Putting Gen Y into lock down statement and starting…
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