ASIA-PACIFIC – JULY 2011 – Ogilvy Malaysia was the number one creative agency at the recent Cannes Lions International Festival Creativity held last month. The agency garnered 15 shortlisted entries, twice as many as any other Malaysian agency.
Ogilvy Malaysia was awarded a Gold Lion in the Press category for its work for Pictionary, a Silver Lion for Lego in Outdoor and a Bronze Lion for Panadol. Creatives behind the winning works were CK Tan, Doneven Chew, Yee Wai Khuen, Michelle Lim, Jarrod Reginald, Adrianna Saleh and Lian Ee Wern.
< width="400" height="280" alt="" src="/global//UserFiles/Pictionary-T-Rex. " />
Pictionary "T-Rex"
< width="400" height="280" alt="" src="/global//UserFiles/Pictionary-Jet. " />
Pictionary "Jet"
< width="400" height="280" alt="" src="/global//UserFiles/Pictionary-Wrestler. " />
Pictionary "Wrestler"
< width="170" height="240" alt="" src="/global//UserFiles/Lego _Whale. " /> < width="170" height="240" alt="" src="/global//UserFiles/Lego_Catepillar. " /> < width="170" height="240" alt="" src="/global//UserFiles/Lego_Monster. " />
Lego "Whale", "Caterpillar", "Monster"
“Winning a Gold marks a significant return of our creative renaissance,” said Gavin Simpson, group executive creative director. “Malaysia has been quiet the last couple of years. Awards help us set a standard and push us to come up with better ideas. Better ideas are vital for both the client and for the agency.”
Simpson continued: “Awards aren’t everything. If they were, I would have quit early in my career when my awards were few and far between. What comes first is the passion for breakthrough work. If we have this ingrained in the way we think, for every account we work on, the awards should come naturally.”
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