ASIA-PACIFIC – HO CHI MINH CITY, VIETNAM, APRIL 22, 2011 – The panel for the 2011 Cannes Creative Leaders Programme has awarded Patrick Tom, TBWA\Vietnam’s Executive Creative Director, a bursary to participate in the two-week long executive MBA programme that will place in Berlin and Cannes in June.
Tom will be joined by two other bursary winners: Annabelle Vargas from Ecuador and Akinpelu Adesola from Nigeria. Only three bursaries were awarded in total from over 150 eligible countries.
“Building on the successful launch of the Cannes Creative Leadership Programme last year, we are delighted to see an equally great response to both the programme and bursaries on offer this year. The successful three candidates will benefit from the unique and incredible opportunity that this two-week programme offers in taking their creative leadership skills to greater heights,” commented Philip Thomas, Cannes Lions CEO.
During the first week, participants will be based at the Berlin School, Germany, one of the world’s leading creative training institutions, which has built a global reputation with its innovative Executive MBA programme to help creative industry executives lead for excellence in their organisations. There, they will engage in six days of intensive training from Berlin School professors, studying real-world aspects of current advertising and other industry leadership and organisational practice through lectures, interactive case discussions, and small group exercises.
In the second week, participants will relocate to Cannes, France, as Festival delegates where the course continues with bespoke sessions, group projects, exclusive lectures as well as the use of the Cannes Lions incredible array of workshops, master-classes and seminars. All facilities of the full week in Cannes will be available to the participants, including all Festival content, exhibitions, screenings, award shows and galas.
“It’s a fantastic opportunity the Berlin School and Cannes have put together. I look forward to all the lectures, discussions and just the whole experience,” said Patrick Tom.
For more information on the Cannes Lions Creative Leaders Programme, please visit www.canneslions.com/festival/creative_leaders_programme.cfm.
