MANILA, May 24, 2013 – Mitos Borromeo and Meckoy Quioge, both former CEOs of GroupM Philippines, are joining top management of Solar Entertainment as chief operating officer and chief commercial officer, respectively.
Just recently, David Mayo, CEO of Bates CHI&Partners, has made the announcement that after almost two years of senior leadership, Borromeo is leaving the company to pursue a new career outside the advertising industry.
“We would like to thank Mitos who, with her senior team, has built Bates CHI&Partners in the Philippines into one of the most recognized offices for the Network”, Mayo said.
Under Borromeo, the agency has produced famous work for clients such as Wyeth, HSBC and Avon, and has developed a reputation for creativity that drives results across all media disciplines.
Borromeo says that leaving Bates CHI&Partners is bitter-sweet. “I loved working at Bates CHI&Partners – it is one of the most respected agency brands in Asia. It has a progressive philosophy, and the staff are the best group of people I know.”
An announcement on her replacement is yet to be made.
Quioge announced his resignation from GroupM in December 2012 and left the network by the end of January this year. Puneet Arora took over as CEO.
