ASIA-PACIFIC – SINGAPORE, MARCH 2012: Leo Burnett has appointed Toffael Rashid as regional planning director in charge of Samsung business across Asia Pacific.
Most recently with Saatchi & Saatchi as planning director, Rashid will be based out of the Singapore office for his new role.
Said Saurabh Varma, chief strategy officer, Leo Burnett Singapore and Malaysia said: ”This appointment culminates our search which spanned eight countries and lasted more than 6 months. We are delighted with Toffael joining and bringing his unique brand of thinking to the team."
A British citizen, Rashid is a global marketing professional with over 16 years of blue chip international marketing experience which includes eight years of European experience and eight years of pan-Asian market experience.
Rashid said: “It is genuinely exciting for me to join Leo Burnett given their undisputed creative repute as well as the opportunity to work on Samsung which provides me with a centre seat smack bang in the middle of consumer technology and digital marketing."
