SINGAPORE — Brand experience agency Chab Group has promoted Mark Masterson to the position of Chief Creative Officer (CCO). With his exceptional talent and dedication, Mark has quickly become an invaluable asset to the agency since joining as Executive Creative Director (ECD) just eight months ago. In his new role, Mark will join Chab’s global leadership team at the Singapore headquarters, driving forward the agency’s creative processes, structure, and overall output to even greater heights.
Mark’s promotion signifies Chab’s commitment to expanding its capabilities and reinforcing its global
presence. As the Chief Creative Officer, Mark will play a vital role in pushing the boundaries of content creation, emerging technologies, and innovative communication techniques. His wealth of expertise and experience will further fuel Chab’s ongoing exploration in these areas, amplifying the power of ideas and ensuring the agency remains at the forefront of the industry.
Bringing over two decades of leadership experience across the United States, Europe, China, and
Africa, Mark has established himself as a seasoned professional in the field. His previous roles at
renowned agencies like McCann Worldgroup and Project Gumbolive have honed his skills in driving
creative excellence. Mark’s recent experience leading the creative teams of a prominent agency group
in West Africa further showcases his ability to deliver outstanding results for such established,
international teams.
Chief Executive Officer Guillaume Chabriéres expressed, “We are delighted to promote Mark Masterson to the position of Chief Creative Officer at Chab. His talent, passion, and dedication have propelled him to this well-deserved role, and we are thrilled to have him join our global leadership team. It has only been
eight months since he joined us, but Mark’s relentless pursuit of excellence and his commitment to pushing creative boundaries have already brought immense value to our organization.”
Throughout his career, Mark has consistently demonstrated his ability to lead multi-disciplinary
teams and collaborate with esteemed brands. His impressive portfolio includes successful
partnerships with Coca-Cola, AB/InBev, Nestlé, Vacheron Constantin, Campari Group, Porsche,
MTN, and Princess Cruises. His exceptional work has been recognized with industry awards and
featured in various publications.
Mark shared, “Somehow, I’ve managed to continue meeting and working with interesting and talented
people. Finding myself at Chab happened at the perfect time for both of us. After meeting Guillaume
and Alexis, I knew this was a different kind of place and hoped that I might be a part of their amazing
journey. The unique confluence of post-Covid, A.I., other technologies, and social change may be the perfect time for someone (like me) who swims in the ‘everythingness.’ Change can be scary, but it’s always safer out-front imaging what if?“
With Mark’s promotion, Chab Group is poised to elevate its creative capabilities, deliver innovative brand experiences, and continue exceeding the expectations of its valued clients.
