lifebuoy
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Campaign Spotlight
Lifebuoy & MullenLowe gets chillingly creative: a horror-comedy twist that has Gen Z ‘possessed by coolness’
JAKARTA, INDONESIA — Lifebuoy dives headfirst into the supernatural by launching a new horror-comedy campaign that’s equal parts chilling and…
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Campaign Spotlight
Lifebuoy teams up with MullenLowe and viral hippo Moo Deng to make handwashing fun with AI
SINGAPORE — Lifebuoy, Unilever’s largest hygiene soap power brand, has collaborated with Moo Deng, the baby pygmy hippopotamus that became…
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Insight
What advertisers need to know about winning at Cannes Lions: brand building, creative excellence, and rising to global standards
MANILA, PHILIPPINES — For advertisers all around the world, winning a Cannes Lions metal is the highest level of recognition…
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Digital News
Digital: Lifebuoy announces launch of inaugural ‘Betterverse,’ a metaverse for social betterment
SINGAPORE — Soap brand Lifebuoy has helped more than 1 billion people adopt better handwashing habits to help keep germs…
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Awards News
Awards: ‘H is for Handwashing’ wins Grand Prix at APAC Tambuli Awards 2022
MANILA, PHILIPPINES — The APAC Tambuli Awards continues to celebrate brands with purpose. This year, it awarded three agencies the…
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Campaign Spotlight
Campaign Spotlight: Hair Care brand drives gender inclusivity change in school curriculum for the first time in Pakistan’s history
LAHORE, PAKISTAN – Lifebuoy Shampoo and the Ministry of School Education Punjab have partnered and made a real impact on…
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Awards News
Awards: WARC Awards for Asian Strategy 2021 – shortlist announced
LONDON, UK – Bosch, Gillette, Lifebuoy, Pepsi, Pizza Hut and SK-II are among the 20 brands whose campaigns have been shortlisted…
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Awards News
Awards: Health and Wellness Lions 2021 sees one Gold, one Silver, four Bronze Lions from Asia
MANILA, PHILIPPINES — Fresh off winning at the Outdoor Lions at the 2021 Cannes Lions International Festival of Creativity, FCB…
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Digital News
Digital: Unilever launches a new era of beauty with BeautyHub.PH
MANILA, PHILIPPINES – Unilever Beauty and Personal Care announced its new Positive Beauty vision and strategy which sets out several…
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Uncategorized
Awards: WARC Media Awards 2020 shortlists announced
LONDON, UK – Following a year when brands were forced to rethink their messaging when the pandemic struck and lockdowns…
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Global News
Technology: Creative commerce agency Geometry redeploys sanitizing tech for retailers trolleys
SHANGHAI, CHINA — WPP’s end-to-end Creative Commerce agency, Geometry, has re-deployed a “Handle on Hygiene” innovation as part of the…
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Global News
MullenLowe Singapore leads strong showing from SG agencies at Spikes 2016 including PR Grand Prix
SINGAPORE – MullenLowe Singapore picked up eight Spikes on Friday, including the PR Grand Prix for Lifebuoy. All told, the…
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Videos
Asia-Pacific Tambuli Jury Presidents David Guerrero, Charles Cadell on top award winners
MullenLowe Lintas’ ‘Future Child’ and BBDO Pakistan’s ‘The World’s First Billbed’, Grand Prix Winners at the Asia-Pacific Tambuli Awards
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