ASIA-PACIFIC – SINGAPORE, APRIL 16, 2012: The Confederation of Asian Advertising Agencies Association (CAAAA) has elected its new chairman Anthony Kang, president and CEO of Dentsu Singapore. He represents Association of Accredited Advertising Agents Singapore in CAAAA.
Kang took over the leadership position from Srinivasan Swamy, Chairman and Managing Director of R K SWAMY BBDO Pvt Ltd and representative of Advertising Agencies Association of India, who stepped down after completing his two-year term. As the 3rd elected chairman, Kang is a Founding Member of CAAAA along with Immediate Past Chairman Mr, Srinivasan Swamy of India and 1st Chairman, the late Mr. Yutaka Narita of Japan.
Kang said that the CAAAA was conceived and established more than 5 years ago to protect and guard the interests of advertising practitioners as well as to uphold the professional standing and respectability of advertising consultants which has seen many specializations taking root in the fast changing business eco-system.
Added Kang, “The unbundling of media services from the full service ad agencies about 20 years ago coupled with the advent of digital technologies creating a myriad of never ending consumer touch points have created a whole new ballgame for the industry and this has invariably forced changes to industry practices and the agency income model”.
