marketing
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Global News
Brand & Business: Wunderman Thompson named Gartner Magic Quadrant Leader for global marketing agencies
LONDON, UK – Wunderman Thompson has been named a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, cited as…
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Insight & Intelligence
Insight: Salesforce & the future of marketing, forging business trailblazers by building better connections
MANILA, PHILIPPINES – On March 18, adobo Magazine presented an exclusive adoboTalks session with Salesforce, to address the growing need for…
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Insight & Intelligence
Insight: Zilingo Philippines shares 7 influencer marketing tips for beginners
MANILA, PHILIPPINES — In this digital age, as of January 2021, the Philippines’ total internet penetration is now at 67%…
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Awards News
Awards: Winners of TikTok Trendsetter Awards 2020 revealed
MANILA, PHILIPPINES — Inspiring creativity and bringing joy is at the core of TikTok’s DNA. To stay true to this,…
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Digital News
Digital: Impact joins Shopify Plus as certified app partner for influencer and affiliate marketing
SYDNEY, AUSTRALIA — Impact, the global leader in partnership automation, today announced it has been selected by Shopify Plus to…
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Awards News
Awards: White Square International Advertising Festival announces the Jury 2021
MINSK, BELARUS – One of the largest creative festivals in Europe – White Square international advertising festival – announced the jury. Over…
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Global News
Brand & Business: AI marketing technology platform EternityX opens new office in Australia
HONG KONG – Leading AI marketing platform EternityX announces its new office opening in Sydney, Australia, as part of its…
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Global News
Insight: Following an almost full year of dramatic decline, the global marketing industry ended 2020 in growth
LONDON, UK – WARC has today released an annual review of its Global Marketing Index (GMI) over the 12 months…
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Global News
Insight: Marketing in a polarized nation – Providing trust, truth and sanctuary creates a pathway to US brands
LONDON, UK – As the United States welcomed a new president, there remains concern among citizens and brands about the…
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Campaign Spotlight
Campaign Spotlight: TikTok and BBDO Singapore launch Creative Competition to solve real-world marketing challenges
SINGAPORE – TikTok, the leading destination for short-form mobile videos, is calling all marketing and creative professionals as well as…
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Global News
New Business: DDB Mudra Group wins marketing and communications mandate for India’s top gold refiner
MUMBAI, INDIA — DDB Mudra Group has won the integrated marketing and communications mandate for MMTC-PAMP, India’s top refiner of…
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Global News
Insight: WARC report says mobile remains a resilient channel amid COVID-19 challenges
LONDON, UNITED KINGDOM — Mobile advertising, considered by 79% of UK marketing professionals to be an effective channel, continues to…
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Global News
Insight: Havas and SGAG report uncovers the 5 codes Gen Zs live by
SINGAPORE — Havas Singapore and digital media company, SGAG have launched “Finding Success with Gen Z in Singapore” a report that…
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