ASIA-PACIFIC – SINGAPORE, SEPTEMBER 3, 2012 – Asia’s largest health and beauty retailer, AS Watson has awarded its media account to Omnicom Media Group agencies OMD and PHD, in a two-way decider with ZenithOptimedia.
The win involves retention of the account by PHD in Hong Kong and by OMD in China and Thailand. Singapore, Malaysia, Taiwan and the Philippines have also been awarded to OMD. The scope of work involves online and offline media buying, planning and strategy.
Laura Gordon, new business director at Omnicom Media Group, said, “Omnicom Media Group is privileged to expand our relationship with AS Watsons’, a much loved brand and retail store throughout Asia. We’ll continue to support their vision and growth ambitions through innovation- led media initiatives. AS Watson is a leading category player and we will ensure that they continue get the best results from us.”
Omnicom Media Group’s contract with AS Watson is effective immediately.
