THE PHILIPPINES, OCTOBER 12, 2011: adobo magazine launches its CEO Masterclass series with a full session on Brand Renovation presented by London-based change and innovation expert Roger Neill. The masterclass will be held on Tuesday, November 8, 2011, from 9:30am to 12:30pm at the exclusive Tower Club in Makati City.
For most companies, the vast majority of innovation is in reality renovation. Brand Renovation is a subtle art of considerable complexity, which few companies seem to have considered. In this interactive session, Roger Neill, managing partner of the consultancy Per Diem and director of the Centre for Creativity, City University London, will cover a range of topics geared towards top level executives, including case studies from sectors such as automotive and transport, politics and entertainment, to FMCG and advertising.
The adobo CEO Masterclass packs three hours with topics such as leveraging current brand assets, creating genuine organic growth, thinking like a challenger, surfacing previously hidden insights, staying in vogue in a fickle world, and escaping from the low-price/commodity trap.
The half-day of insights and creative ideas will be followed by a carefully prepared menu with wine pairings expertly selected by renowned Swiss Chef Chris Locher.
Neill has had a stellar career in advertising, arts and culture, and the academe. He is a leading authority on creativity, innovation, leadership, change and communication based in the UK. Neill conducts masterclasses and workshops all over the world working with a range of organizations including British Airways, Coca-Cola, Deloitte, Diageo, Electrolux, The International Olympic Committee, Louis Vuitton, the National Health Service, Nestlé, Saatchi & Saatchi, Oxford University and Unilever.
Looking to renovate your brand or to bring innovation and thought leadership into your business? Reserve your place for the adobo CEO Masterclass today. Contact Angel Guerrero at [email protected]/09209005609, or Janelle Squires at [email protected]/09178070607. Discounts are available for early bookings and team reservations. For more details, please visit www.adobomagazine.com/masterclass or call the adobo office at (02) 845-0218.
