MANILA, PHILIPPINES – Shoppertainment Live Inc. (SLI), the Philippines’ pioneering livestream shopping network has officially sealed a strategic investment deal with Sigma Ventures Corp., setting the stage for regional expansion and innovation at scale.
The partnership was marked by a gathering of visionary minds from across the media, e-commerce, and tech ecosystem among them, top executives from Shoppertainment Live and Sigma Ventures, all committed to propelling the live commerce space into uncharted territory.
Since launching in 2019, Shoppertainment Live has become synonymous with live selling in the Philippines, transforming what was once a marketing experiment into a full-blown movement. From TikTok and Shopee to YouTube and Instagram, the company’s platform-agnostic model empowers brands to thrive wherever their audiences scroll and shop.
It’s a model that’s more than survived the test of time – it’s thrived through it. The pandemic, the algorithm shifts, the surge of local and foreign players – with each challenge, SLI met each moment with agility and vision. 2024 was their best year yet, defined by profitability, creative dominance, and serious staying power.
This milestone partnership also marks the formation of a new board, composed of some of the most respected names across Digital Advertising, Media, E-commerce, Gaming and Entertainment, Influencer Marketing, Retail, and Human Resources. The diversity of backgrounds reflects the company’s forward-thinking and integrated approach to the evolving content-commerce landscape.
L-R: Saymour Go, Director of Manila Kleanfuel Corp. & Director, SLI; Lawrence Lee, Chief Broadcast Officer, SLI; Steve Sy, President and CEO, Great Deals E-Commerce Corp. (E-commerce and Retail) & Director, SLI.; Patricio Soyao Jr., CSO and Co-Founder, SLI & President, Future First Talents Inc. (HR and Executive Search); Hiyasmin Neri-Soyao, Chief Executive Officer, SLI; Ronald Robins, Chief Executive Officer, Sigma Ventures; Stephen Chua, Director, Sigma Ventures; Marito De Jesus, General Manager, Sigma Ventures; Ace Gapuz, Chief Executive Officer, Blogapalooza Inc. (Influencer Marketing) & Director, SLI; Serafin Cu, President, EWealth Universal Marketing Corp. & Director, SLI
Shoppertainment Live Inc. Board Members:
- Hiyasmin Neri-Soyao, CEO and Co-Founder, Shoppertainment Live Inc.
- Patricio Soyao Jr., CSO and Co-Founder, Shoppertainment Live Inc.; President, Future First Talents Inc. (HR and Executive Search)
- Lawrence Lee, Chief Broadcast Officer and Managing Director, Shoppertainment Live Inc.
- Steve Sy, President and CEO, Great Deals E-Commerce Corp. (E-commerce and Retail)
- Ace Gapuz, President and CEO, Blogapalooza Inc. (Influencer Marketing)
- Saymour Go, Director, Manila Kleanfuel Corp.
- Serafin Cu, President, EWealth Universal Marketing Corp.
- Justin Francisco, President of Arkos Technologies Inc. and Shareholder of Great Deals E-commerce Corp.
Sigma Ventures Corp. Executives:
- Ronald Robins, Chief Executive Officer
- Andre Uy, Managing Director
- Stephen Chua, Managing Partner
- Marito De Jesus, General Manager
Both Ronald Robins and Steve Sy are part of the globally recognized Endeavor Network, known for empowering entrepreneurs who scale companies with transformative impact.
“This investment marks more than just a financial milestone, it’s a shared vision to shape the future of digital retail,” said Hiyasmin Neri-Soyao, CEO and Co-Founder of Shoppertainment Live Inc. “With Sigma Ventures by our side, we are even more confident in accelerating our innovations and expanding our regional footprint.”
