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OMD takes on full Pascual Laboratories media with consumer healthcare win

PHILIPPINES, FEBRUARY 15, 2011 –  OMD has won Pascual Consumer Healthcare Corporation, a subsidiary of Pascual Laboratories, Inc., the second largest Filipino-owned pharmaceutical company in the country.  This marks the consolidation of the pharma’s media business under OMD, together with other Pascuallab subsidiaries Pharex Health Corp., ADP Pharma Corp., and Pascual Pharma Corp.
 
The appointment of OMD includes strategic planning and buying for the organization’s portfolio of OTC and supplement brands, such as Ascof Lagundi, Poten-cee, Oracare, C-Lium Fibre, Immuvit and A!Life. The appointment is effective February 2011.
 
“We are thrilled to have been awarded the Pascual Consumer Healthcare business. They are a very strong player in this market; it is a significant win for OMD, as we strike early with our new business performance. We are thankful that our clients can see the strategic value that OMD can deliver, and will continue to deliver in our performance throughout the year” stated Hermie De Leon, CEO of Omnicom Media Group, Philippines.
 
“We believe that OMD will be a strong partner for the Consumer Healthcare group.  We are inspired by their proposed solutions, which are grounded on local insights and research. We look forward to developing a robust business partnership with OMD, as we work closely to grow the business” said Ricky Rivera, President of Pascual Consumer Healthcare Corp.

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