Reaching -30 degrees Celsius, the winter of 2010 was harsh to the homeless. In Oslo, the Salvation Army had to turn creative in collecting enough money to provide warmth to the needy: a roof over their heads and a place to sleep.
Agency Try, Oslo turned the adshells / alcoves as donation boxes. Through a slot, donated coins dropped into a special design receptacle that could be discerned as a bed while it filled up with coins.
Copy translation: Thank you. One small coin can make a big difference.
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Credits:
Client: Salvation Army
Agency: Try, Oslo
Creatives:
Karin Lund – Art Director
Oystein Halvorsen – Copywriter
Sigve Aspelund – Photographer
Country: Norway
adobo magazine. The Word on Advertising.
